https://emilylew.com Emily Lew | Designer & Photographer Mon, 15 Jul 2024 17:01:05 +0000 https://emilylew.com en https://emilylew.com/Home-Hero-Video Tue, 12 Dec 2023 05:44:08 +0000 Emily Lew | Designer & Photographer https://emilylew.com/Home-Hero-Video https://emilylew.com/Home Wed, 21 Sep 2022 21:52:51 +0000 Emily Lew | Designer & Photographer https://emilylew.com/Home window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-FE4CWYRRJ9'); Emily Lew is a freelance graphic designer currently based in Denver, Colorado. Her design practice specializes on the intersection of brand design and immersive experience design, building opportunites for community engagement and memorable experiences for individuals. FEATURED WORK&nbsp;︎ BOBA QUEST | Branding Identity &amp; Brand Experience Design <img width="8133" height="4037" width_o="8133" height_o="4037" data-src="https://freight.cargo.site/t/original/i/b7916d967b0e5f5ed5f11faa92ee4e9d7fe4159f3af701f501ba2d6f5f15c98a/SJ_2025-05-06-2-copy.jpg" data-mid="239173929" border="0" src="https://freight.cargo.site/w/1000/i/b7916d967b0e5f5ed5f11faa92ee4e9d7fe4159f3af701f501ba2d6f5f15c98a/SJ_2025-05-06-2-copy.jpg" />SAINT JANE | Product Photography &amp; Advertising <img width="2400" height="1125" width_o="2400" height_o="1125" data-src="https://freight.cargo.site/t/original/i/439c48e59f5880f6535dcc892b3a8dce4859d9941579514085753786538b085c/FBM_HOLIDAY_STYLIZED_KITS_REPEATED_090523-copy.png" data-mid="198796281" border="0" src="https://freight.cargo.site/w/1000/i/439c48e59f5880f6535dcc892b3a8dce4859d9941579514085753786538b085c/FBM_HOLIDAY_STYLIZED_KITS_REPEATED_090523-copy.png" /> <img width="1920" height="900" width_o="1920" height_o="900" data-src="https://freight.cargo.site/t/original/i/f806b931446ee81df5c82d8ac6dbdde47fbce2b832013dead5072a993660895a/FBM_HOLIDAY2023_STYLIZEDRENDERS_THEGOTOS_SNOWFALLING_1920x900_64.gif" data-mid="198796413" border="0" src="https://freight.cargo.site/w/1000/i/f806b931446ee81df5c82d8ac6dbdde47fbce2b832013dead5072a993660895a/FBM_HOLIDAY2023_STYLIZEDRENDERS_THEGOTOS_SNOWFALLING_1920x900_64.gif" /> #JUSTFORYOU FLORENCE BY MILLS&nbsp;|&nbsp; Packaging, Marketing ︎︎︎ <img width="1920" height="900" width_o="1920" height_o="900" data-src="https://freight.cargo.site/t/original/i/6c05c7fa4544d04c9dd8dcff55fef5e7808bb1303d15e0f956524f347efd0c2c/JHM_Hallway.jpg" data-mid="198796720" border="0" src="https://freight.cargo.site/w/1000/i/6c05c7fa4544d04c9dd8dcff55fef5e7808bb1303d15e0f956524f347efd0c2c/JHM_Hallway.jpg" />JUSTICE HUMILITY MERCY | Mural ︎︎︎ <img width="1900" height="899" width_o="1900" height_o="899" data-src="https://freight.cargo.site/t/original/i/cf080d29df11edf39da367bc5c2141ab96181d9795a2f28119089130da9adb44/optica_logotype_1.jpg" data-mid="208781964" border="0" src="https://freight.cargo.site/w/1000/i/cf080d29df11edf39da367bc5c2141ab96181d9795a2f28119089130da9adb44/optica_logotype_1.jpg" /> <img width="1898" height="900" width_o="1898" height_o="900" data-src="https://freight.cargo.site/t/original/i/e54582c6abecf5850810a5d843bf1da834f255d1b583dd21ddad5af000066a52/optica_logotype_collateral_01_1.jpg" data-mid="208781965" border="0" src="https://freight.cargo.site/w/1000/i/e54582c6abecf5850810a5d843bf1da834f255d1b583dd21ddad5af000066a52/optica_logotype_collateral_01_1.jpg" /> <img width="1898" height="900" width_o="1898" height_o="900" data-src="https://freight.cargo.site/t/original/i/9a1988725d375ee44e3bdadeb488ba877c9364d1b365035b4a69c1a29d8a5831/optica_collateral_02_1.jpg" data-mid="208781963" border="0" src="https://freight.cargo.site/w/1000/i/9a1988725d375ee44e3bdadeb488ba877c9364d1b365035b4a69c1a29d8a5831/optica_collateral_02_1.jpg" /> OPTICA | &nbsp;Brand Identity, Logo Design︎︎︎ STREET CAT CAFE |&nbsp; Branding, Logo Design, Motion, lllustration ︎︎︎ <img width="1919" height="900" width_o="1919" height_o="900" data-src="https://freight.cargo.site/t/original/i/4893198e51cdff051351fcbab8c622642b92e2f1ab8b99e38afc494c7ed106af/betweencertainties-cover_1920x900.jpg" data-mid="198796015" border="0" src="https://freight.cargo.site/w/1000/i/4893198e51cdff051351fcbab8c622642b92e2f1ab8b99e38afc494c7ed106af/betweencertainties-cover_1920x900.jpg" /> <img width="1920" height="900" width_o="1920" height_o="900" data-src="https://freight.cargo.site/t/original/i/a0ab15840461778521ae85050329166761b89e9bb87cab8cf9dd8bd1b18ad9de/page-3_1.jpg" data-mid="198796017" border="0" src="https://freight.cargo.site/w/1000/i/a0ab15840461778521ae85050329166761b89e9bb87cab8cf9dd8bd1b18ad9de/page-3_1.jpg" /> <img width="1920" height="900" width_o="1920" height_o="900" data-src="https://freight.cargo.site/t/original/i/8c7fd1335af351f7f69914050fce3e67c70e30dc21ed6fdbe1d9a0c1d8d7bc04/page-7_1.jpg" data-mid="198796018" border="0" src="https://freight.cargo.site/w/1000/i/8c7fd1335af351f7f69914050fce3e67c70e30dc21ed6fdbe1d9a0c1d8d7bc04/page-7_1.jpg" /> <img width="1920" height="900" width_o="1920" height_o="900" data-src="https://freight.cargo.site/t/original/i/85412da78dded792372bdc3d483dcf31695a676684f9cc834624e7538772d9d7/page-9_1.jpg" data-mid="198796019" border="0" src="https://freight.cargo.site/w/1000/i/85412da78dded792372bdc3d483dcf31695a676684f9cc834624e7538772d9d7/page-9_1.jpg" /> <img width="1919" height="900" width_o="1919" height_o="900" data-src="https://freight.cargo.site/t/original/i/2012dc21e7a927e464d8234b24211c6082e07861a8f025b374cbb8afc78fd6de/page-2_1.jpg" data-mid="198796016" border="0" src="https://freight.cargo.site/w/1000/i/2012dc21e7a927e464d8234b24211c6082e07861a8f025b374cbb8afc78fd6de/page-2_1.jpg" /> <img width="1920" height="900" width_o="1920" height_o="900" data-src="https://freight.cargo.site/t/original/i/d489d3a0ef749990ba95618392dfd3d8c18f581942c53506b6f7f95f263fc4c2/page-11_1.jpg" data-mid="198796020" border="0" src="https://freight.cargo.site/w/1000/i/d489d3a0ef749990ba95618392dfd3d8c18f581942c53506b6f7f95f263fc4c2/page-11_1.jpg" /> <img width="1920" height="900" width_o="1920" height_o="900" data-src="https://freight.cargo.site/t/original/i/7edbcc3fdd9e1a4dad7bc7e742a9d13036e2b96faf13f64be38dfe3fa7246528/page-17_1.jpg" data-mid="198796022" border="0" src="https://freight.cargo.site/w/1000/i/7edbcc3fdd9e1a4dad7bc7e742a9d13036e2b96faf13f64be38dfe3fa7246528/page-17_1.jpg" /> <img width="1919" height="900" width_o="1919" height_o="900" data-src="https://freight.cargo.site/t/original/i/701bb07bf920fc4d67553c4d9898faf96c09a9c8e941073f3eafda87770c46d1/page-16_1.jpg" data-mid="198796021" border="0" src="https://freight.cargo.site/w/1000/i/701bb07bf920fc4d67553c4d9898faf96c09a9c8e941073f3eafda87770c46d1/page-16_1.jpg" /> <img width="1919" height="900" width_o="1919" height_o="900" data-src="https://freight.cargo.site/t/original/i/230162f9b8baaad2a40038b2ed0f60df821653e7d51d1a25b8c42b0d100249cd/page-18_1.jpg" data-mid="198796023" border="0" src="https://freight.cargo.site/w/1000/i/230162f9b8baaad2a40038b2ed0f60df821653e7d51d1a25b8c42b0d100249cd/page-18_1.jpg" /> <img width="1920" height="900" width_o="1920" height_o="900" data-src="https://freight.cargo.site/t/original/i/223b8f83192095772ed1990e753d4d945ddeed671ccdac0d14a902af4455cd61/page-20_1.jpg" data-mid="198796024" border="0" src="https://freight.cargo.site/w/1000/i/223b8f83192095772ed1990e753d4d945ddeed671ccdac0d14a902af4455cd61/page-20_1.jpg" /> BETWEEN CERTAINTIES |&nbsp; Publication, Photography ︎︎︎ SEE MORE︎︎︎ https://emilylew.com/Stories-1 Sat, 24 Sep 2022 16:53:30 +0000 Emily Lew | Designer & Photographer https://emilylew.com/Stories-1 OUR TWENTIES // the spaces we enter&nbsp; A look into seven individual lives of twenty year olds living in Los Angeles, CA. The twenties are a tulmultuous and uncertain time of life, yet novel and exciting as we document the experience of these individuals about to graduate undergrad. A documentation of the liminal spaces these twenty-year old individuals enter, and eventually emerge from. <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/3086fa24f528c9a94856e07d0b1c528549bfb29fa3afb56cf1bd85eb56170d43/Portrait_Erica_292022.jpg" data-mid="212265514" border="0" src="https://freight.cargo.site/w/1000/i/3086fa24f528c9a94856e07d0b1c528549bfb29fa3afb56cf1bd85eb56170d43/Portrait_Erica_292022.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/3a8712f580b5482dad0d9e73a7689905a89deb24422051d7e7be307e4e137ffa/Portrait_alex-space-802022.jpg" data-mid="212265512" border="0" src="https://freight.cargo.site/w/1000/i/3a8712f580b5482dad0d9e73a7689905a89deb24422051d7e7be307e4e137ffa/Portrait_alex-space-802022.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/d2a7b205bd83ff8b81dbd143605ec8e32dc4f142033a14c2491227a68d1d70e6/photos-resized25.jpg" data-mid="212265418" border="0" src="https://freight.cargo.site/w/1000/i/d2a7b205bd83ff8b81dbd143605ec8e32dc4f142033a14c2491227a68d1d70e6/photos-resized25.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/476f6dd9b44a6458cd72063e9e61686bcbce5a3b840cade7b686bf7f939453f8/photos-resized8.jpg" data-mid="212265420" border="0" src="https://freight.cargo.site/w/1000/i/476f6dd9b44a6458cd72063e9e61686bcbce5a3b840cade7b686bf7f939453f8/photos-resized8.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/5c643a1869436d15d5ab33249fa2dd7effe17e5e5645df956d03cb3f50967b11/usha-cake-152022.jpg" data-mid="212265521" border="0" src="https://freight.cargo.site/w/1000/i/5c643a1869436d15d5ab33249fa2dd7effe17e5e5645df956d03cb3f50967b11/usha-cake-152022.jpg" /> FINDING IDENTITY Entering an individual’s personal space is a special honor, an open invitation to a part of one’s identity.&nbsp; An exploration using photography is a tool to expose and understand others, I photographed the simply everyday objects and decor found in one’s space. Items that fill the spaces and objects one lives with, lowers a wall revealing parts of one’s identity. <img width="1900" height="1269" width_o="1900" height_o="1269" data-src="https://freight.cargo.site/t/original/i/6df6887d8d5fbe88fa92bb3978558313373fc1953fafedf5f2748c876505cf0a/S-D_searching-1_horiz-_1900.jpg" data-mid="212265658" border="0" src="https://freight.cargo.site/w/1000/i/6df6887d8d5fbe88fa92bb3978558313373fc1953fafedf5f2748c876505cf0a/S-D_searching-1_horiz-_1900.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/38f85b7603daabd1ba79f50378aaf69fd727f5841d9e5386d895f4b625dfd1d7/photos-resized2.jpg" data-mid="212265665" border="0" src="https://freight.cargo.site/w/1000/i/38f85b7603daabd1ba79f50378aaf69fd727f5841d9e5386d895f4b625dfd1d7/photos-resized2.jpg" /> <img width="6499" height="4333" width_o="6499" height_o="4333" data-src="https://freight.cargo.site/t/original/i/b132af3afbbdb9e17c6e4b94f6a3133add333d0bedf4cfcadb9b80a4e7fdfe02/3B6A2011.jpg" data-mid="212265672" border="0" src="https://freight.cargo.site/w/1000/i/b132af3afbbdb9e17c6e4b94f6a3133add333d0bedf4cfcadb9b80a4e7fdfe02/3B6A2011.jpg" /> <img width="5304" height="3979" width_o="5304" height_o="3979" data-src="https://freight.cargo.site/t/original/i/254cba645baafa31bfc8509e22d7a84d67a579a552564a5fdde4ff9e593bc0b9/past-present-copy.jpg" data-mid="212265679" border="0" src="https://freight.cargo.site/w/1000/i/254cba645baafa31bfc8509e22d7a84d67a579a552564a5fdde4ff9e593bc0b9/past-present-copy.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/336dc34f7288c57eb236eb8ce056e386f78c66a4b808b1dffea59c865cd18e9f/3B6A1878.jpg" data-mid="212265673" border="0" src="https://freight.cargo.site/w/1000/i/336dc34f7288c57eb236eb8ce056e386f78c66a4b808b1dffea59c865cd18e9f/3B6A1878.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/534d109136ed714eeb3f411b5ece79874e1dd3cfbf68a20c781b110d5402d7c1/photos-resized36.jpg" data-mid="212265667" border="0" src="https://freight.cargo.site/w/1000/i/534d109136ed714eeb3f411b5ece79874e1dd3cfbf68a20c781b110d5402d7c1/photos-resized36.jpg" /> A MATTER OF TIMESeptember 2020. &nbsp;A story about life, hope, and love. <img width="5178" height="3883" width_o="5178" height_o="3883" data-src="https://freight.cargo.site/t/original/i/f3149c71ea48ecfa1b27d8708a3abfb48e3b34143cba0fececd483c4b9d8ce41/bookmockup434.jpg" data-mid="154350637" border="0" alt="A Matter of Time / growing up" data-caption="A Matter of Time / growing up" src="https://freight.cargo.site/w/1000/i/f3149c71ea48ecfa1b27d8708a3abfb48e3b34143cba0fececd483c4b9d8ce41/bookmockup434.jpg" /> JORYA short film. A young Asian American teenager who struggles to find a home between his love for dance and his relentless, immigrant parent’s ideals. <img width="1606" height="1221" width_o="1606" height_o="1221" data-src="https://freight.cargo.site/t/original/i/f9c9fdf8963f16192f1a28f8eb4de0c004add8dd6f729e322edaaf0470328e2c/Screen-Shot-2022-09-26-at-9.50.21-PM-copy.png" data-mid="154341456" border="0" alt="Jory / a short film" data-caption="Jory / a short film" src="https://freight.cargo.site/w/1000/i/f9c9fdf8963f16192f1a28f8eb4de0c004add8dd6f729e322edaaf0470328e2c/Screen-Shot-2022-09-26-at-9.50.21-PM-copy.png" /> https://emilylew.com/Between-Certainties-Story Wed, 28 Sep 2022 19:59:26 +0000 Emily Lew | Designer & Photographer https://emilylew.com/Between-Certainties-Story <img width="1380" height="442" width_o="1380" height_o="442" data-src="https://freight.cargo.site/t/original/i/5a57dbefca20150b0816d579c0593e42db26ec7eb7ff04ac7a52ece5ad28fbc5/page-1-copy.png" data-mid="154343673" border="0" src="https://freight.cargo.site/w/1000/i/5a57dbefca20150b0816d579c0593e42db26ec7eb7ff04ac7a52ece5ad28fbc5/page-1-copy.png" /> Between Certainties the spaces we enter This publication explores the space between two certainties, perhaps full of ambiguity and discomfort, through a series of interviews and photographs of individuals and their unique experiences. Originally a printed publication, here is the digital version so it can be viewed freely. :) Take your time and scroll through the complete story. Enjoy. Digital book coming soon. View summary here. And check back later!&nbsp;︎︎ https://emilylew.com/Jory Mon, 13 Jan 2020 21:43:07 +0000 Emily Lew | Designer & Photographer https://emilylew.com/Jory <img width="3024" height="1276" width_o="3024" height_o="1276" data-src="https://freight.cargo.site/t/original/i/c003a9c3be76d917acfef9c9bdfda2f32687bd8c32d85dd2c142ae35a5eb0d79/Screen-Shot-2022-09-26-at-9.50.21-PM.png" data-mid="154345022" border="0" src="https://freight.cargo.site/w/1000/i/c003a9c3be76d917acfef9c9bdfda2f32687bd8c32d85dd2c142ae35a5eb0d79/Screen-Shot-2022-09-26-at-9.50.21-PM.png" /> Jory A young Asian American teenager struggles to find a home between his love for dance and his relentless, immigrant parent’s ideals. Jory2018 JORY is a story about a young Asian American teenager who struggles to find a home between his love for dance and his relentless, immigrant parents who want what's "best for him." The film is inspired by the hardships of first-generation Asian Americans who grow up with "tiger parents" and are constantly told to meet extremely high expectations, whether that means sacrificing sleep, extracurricular activities, or mental health. This short film will explore the perspectives of both second-generation Asian Americans and their immigrant parents and what it means to be a good parent or a good immigrant son/daughter or none of those.watch Film here. Tagstypographyposter2019 Credits Executive ProducerCaleb Jo ProducerEmily Lew Co-producersMasora Fukuda and Naren Sareday Director of Photography Mathew Marcum Awards Golden Gate International Film Festival | Finalist LA Underground Film Forum | Honorable Mention Diamond in the Rough Film Festival | Official Selection Silicon Valley Asian Pacific Film Fest | Official Selection Best Shorts Competion | Winner Award of Merit <img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/ff34d0f92d29300f284926690dc4e50f39eddf2768b8626b1e9d68f101eebcbc/79298490_681376782388026_2888355434861690880_n.jpg" data-mid="58423911" border="0" data-scale="51" alt="Jory poster design for screenings" data-caption="Jory poster design for screenings" src="https://freight.cargo.site/w/1000/i/ff34d0f92d29300f284926690dc4e50f39eddf2768b8626b1e9d68f101eebcbc/79298490_681376782388026_2888355434861690880_n.jpg" /> https://emilylew.com/A-Matter-of-Time Wed, 28 Sep 2022 21:25:10 +0000 Emily Lew | Designer & Photographer https://emilylew.com/A-Matter-of-Time <img width="5178" height="2729" width_o="5178" height_o="2729" data-src="https://freight.cargo.site/t/original/i/96c69cd804d5b95d21369af4702e64b6c4ce37cac8207a8f0dddfff5c4dead87/bookmockup434-copy.jpg" data-mid="154351380" border="0" src="https://freight.cargo.site/w/1000/i/96c69cd804d5b95d21369af4702e64b6c4ce37cac8207a8f0dddfff5c4dead87/bookmockup434-copy.jpg" /> A Matter of TimeA story about life, hope and love. The story begins in summer of 2020 in Clovis, CA. My cousins and extended family live there, &nbsp;and I have very fond and vivid memories of frequenting this city from my childhood to now. Here begins the story about my grandpa and family during 2020. Below is the full book in digital form–take your time and enjoy. <img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/8c534cc0c7e902231217af6caa29bb69333c7eba32c0d27d4b44d8162367c61a/book-32.jpg" data-mid="154351088" border="0" src="https://freight.cargo.site/w/1000/i/8c534cc0c7e902231217af6caa29bb69333c7eba32c0d27d4b44d8162367c61a/book-32.jpg" /> <img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/c56723462b22f7c930465dc42383729464f54d2a8430616513aac2959998fa43/book-33.jpg" data-mid="154351089" border="0" src="https://freight.cargo.site/w/1000/i/c56723462b22f7c930465dc42383729464f54d2a8430616513aac2959998fa43/book-33.jpg" /> <img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/61a72025b2cca28ad5915e94c418973b52519676aa39faaf0bf48c6b4dbf4fc6/book-34.jpg" data-mid="154351091" border="0" 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src="https://freight.cargo.site/w/1000/i/8357dfe1857531f26582897b3de4b1f5f3283072bbcd63548469094f4012619c/book-344.jpg" /><img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/e4cdb62ebc9c63e93cd989aa0e671e6fc268b55158bc702d66420790b75d993b/book-345.jpg" data-mid="154351179" border="0" src="https://freight.cargo.site/w/1000/i/e4cdb62ebc9c63e93cd989aa0e671e6fc268b55158bc702d66420790b75d993b/book-345.jpg" /><img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/6a55d0629ecafcfaa70a2e4b9230bc49600217a00bff2903c85265d02983a7d1/book-346.jpg" data-mid="154351180" border="0" src="https://freight.cargo.site/w/1000/i/6a55d0629ecafcfaa70a2e4b9230bc49600217a00bff2903c85265d02983a7d1/book-346.jpg" /><img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/f04da3a9adba8b0ce188421c3fa0f5523d56ca2b041b665223131e0bf24f0821/book-347.jpg" data-mid="154351181" border="0" src="https://freight.cargo.site/w/1000/i/f04da3a9adba8b0ce188421c3fa0f5523d56ca2b041b665223131e0bf24f0821/book-347.jpg" /><img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/76586b83035f701b03c27e3734eb5752e8bbbbd0abc66056ee37a375bc47665a/book-348.jpg" data-mid="154351182" border="0" src="https://freight.cargo.site/w/1000/i/76586b83035f701b03c27e3734eb5752e8bbbbd0abc66056ee37a375bc47665a/book-348.jpg" /> <img width="3931" height="2942" width_o="3931" height_o="2942" data-src="https://freight.cargo.site/t/original/i/96ce2ebc0671ac60aa20494dafb4a0bf663131bd7719b0122f2a3a6ca160bc62/CARDS-AND-BOOK.jpg" data-mid="154351002" border="0" src="https://freight.cargo.site/w/1000/i/96ce2ebc0671ac60aa20494dafb4a0bf663131bd7719b0122f2a3a6ca160bc62/CARDS-AND-BOOK.jpg" /> A Matter of Time2020 A Matter of time Tagsstoriespublication photography2020 https://emilylew.com/FLORENCE-BY-MILLS-HOLIDAY-CAMPAIGN Fri, 06 Oct 2023 01:57:52 +0000 Emily Lew | Designer & Photographer https://emilylew.com/FLORENCE-BY-MILLS-HOLIDAY-CAMPAIGN <img width="1900" height="900" width_o="1900" height_o="900" data-src="https://freight.cargo.site/t/original/i/69b2fb5f42c349cca73c8023160b06293386d4ba6d760c18c5fb000a7f4b823e/FBM_Hero_Holiday.jpg" data-mid="215618221" border="0" src="https://freight.cargo.site/w/1000/i/69b2fb5f42c349cca73c8023160b06293386d4ba6d760c18c5fb000a7f4b823e/FBM_Hero_Holiday.jpg" /> FLORENCE BY MILLS Florence by Mills is a clean skincare and beauty brand made with love by Millie Bobby Brown. The brand stands out as of the most popular skincare brands for Gen Z and millenials. I worked closely with this brand, designing new&nbsp;packaging and concepting new product lines, &nbsp;marketing emails, and influencer PR materials, brand and ecomm product images, using photography and &nbsp;3D renders, production artist and attending press checks to ensure&nbsp; print quality control for products &amp; packaging. SERVICESPackaging Design Marketing3D Rendering Production #JUSTFOR YOU HOLIDAY CAMPAIGN For the #Justforyou Holiday 2023 Campaign, I worked with my design team and marketing team to design the Holiday packaging for a line of 5 limited edition beauty kits. &nbsp;My role included concepting packaging designs, designing the mechanicals and preparing files to be print ready, and working with the marketing team to design brand touchpoint assets for PDP pages, social media, and marketing.
 <img width="1900" height="1388" width_o="1900" height_o="1388" data-src="https://freight.cargo.site/t/original/i/8e008dd384ffec93062975c28d019295a6bf35a47638b8f409a59ad87de8a0b2/FBM_Millie_SocialsMockup_01.jpg" data-mid="215618956" border="0" src="https://freight.cargo.site/w/1000/i/8e008dd384ffec93062975c28d019295a6bf35a47638b8f409a59ad87de8a0b2/FBM_Millie_SocialsMockup_01.jpg" /> <img width="1900" height="1388" width_o="1900" height_o="1388" data-src="https://freight.cargo.site/t/original/i/948a8f54b9deffadd2b3ff58d303487a05c04307bcbcdcea63dd3465ed67dfce/FBM_Millie_SocialsMockup_02.jpg" data-mid="215619185" border="0" src="https://freight.cargo.site/w/1000/i/948a8f54b9deffadd2b3ff58d303487a05c04307bcbcdcea63dd3465ed67dfce/FBM_Millie_SocialsMockup_02.jpg" /> <img width="1900" height="1388" width_o="1900" height_o="1388" data-src="https://freight.cargo.site/t/original/i/1da1a8d705790a4859d2bff9c3978297a3d63029f5b50394d70060927115f2b5/FBM_Millie_SocialsMockup_03.jpg" data-mid="215619186" border="0" src="https://freight.cargo.site/w/1000/i/1da1a8d705790a4859d2bff9c3978297a3d63029f5b50394d70060927115f2b5/FBM_Millie_SocialsMockup_03.jpg" /> <img width="1900" height="1388" width_o="1900" height_o="1388" data-src="https://freight.cargo.site/t/original/i/6b530ec034994e73119f5da73d2489cd216f6b86bbd6b59d207ad6496c46441c/FBM_Millie_SocialsMockup_04.jpg" data-mid="215619187" border="0" src="https://freight.cargo.site/w/1000/i/6b530ec034994e73119f5da73d2489cd216f6b86bbd6b59d207ad6496c46441c/FBM_Millie_SocialsMockup_04.jpg" /> <img width="1900" height="1388" width_o="1900" height_o="1388" data-src="https://freight.cargo.site/t/original/i/87ce7b044113e459e121421bd189a6dfbc4454757fa7bca5c2d681e5c71229f2/FBM_Millie_SocialsMockup_05.jpg" data-mid="215619188" border="0" src="https://freight.cargo.site/w/1000/i/87ce7b044113e459e121421bd189a6dfbc4454757fa7bca5c2d681e5c71229f2/FBM_Millie_SocialsMockup_05.jpg" /> <img width="1920" height="900" width_o="1920" height_o="900" data-src="https://freight.cargo.site/t/original/i/f806b931446ee81df5c82d8ac6dbdde47fbce2b832013dead5072a993660895a/FBM_HOLIDAY2023_STYLIZEDRENDERS_THEGOTOS_SNOWFALLING_1920x900_64.gif" data-mid="214669054" border="0" src="https://freight.cargo.site/w/1000/i/f806b931446ee81df5c82d8ac6dbdde47fbce2b832013dead5072a993660895a/FBM_HOLIDAY2023_STYLIZEDRENDERS_THEGOTOS_SNOWFALLING_1920x900_64.gif" /> For this 2023 Holiday, Millie challenged the design team to create holiday kits that appeared handmade and specially curated for her fans while remaining clean and professional.&nbsp;To convey a handmade and personalized feeling, we explored using cyanotypes as our medium. After our team tried out cyanotype designs as well as digital recreations, one of my concept designsof cyanotype inspired wreaths were selected.&nbsp; <img width="1920" height="600" width_o="1920" height_o="600" data-src="https://freight.cargo.site/t/original/i/e5b20f4c6e4515ce57abc525716bd76f568eb10174c71a5da6019882ac9b8b01/FBM_HolidayKits_UK-EU.png" data-mid="215624951" border="0" src="https://freight.cargo.site/w/1000/i/e5b20f4c6e4515ce57abc525716bd76f568eb10174c71a5da6019882ac9b8b01/FBM_HolidayKits_UK-EU.png" />This is the final designs of the 5 Holiday kits. After exploring variations to design the product line,&nbsp; we moved forward with a blue gradient color palette and variations of a wreath border design. Millie’s goal is to slowly mature the brand following her growth into adulthood&nbsp;so using the blue gradient both signifies the winter holiday time and was oppportunity to introduce a darker and less childlike color to their primarily pastel palette. <img width="3992" height="2095" width_o="3992" height_o="2095" data-src="https://freight.cargo.site/t/original/i/f510428eff5011e5e9b5ade24621b0886da457c7f71252062d7e3121144cfb34/IMG_7829-copy.JPG" data-mid="215624940" border="0" src="https://freight.cargo.site/w/1000/i/f510428eff5011e5e9b5ade24621b0886da457c7f71252062d7e3121144cfb34/IMG_7829-copy.JPG" /> <img width="1702" height="2859" width_o="1702" height_o="2859" data-src="https://freight.cargo.site/t/original/i/318c7a4d721824b03582040457e6bc387a549dcc05041100227c409d7b0289da/TOCJ4359-copy.JPG" data-mid="215624941" border="0" src="https://freight.cargo.site/w/1000/i/318c7a4d721824b03582040457e6bc387a549dcc05041100227c409d7b0289da/TOCJ4359-copy.JPG" /> I worked on preparing mechnicals for the packaging of the five boxes and attended press checks to check the color matching and print quality. <img width="2968" height="1207" width_o="2968" height_o="1207" data-src="https://freight.cargo.site/t/original/i/2a64e815aa2b95ffe4b4ada12873b102b11a838ae21a1ca8c9e57ba85eea25de/Screen-Shot-2023-10-07-at-3.16.33-PM.png" data-mid="215624953" border="0" src="https://freight.cargo.site/w/1000/i/2a64e815aa2b95ffe4b4ada12873b102b11a838ae21a1ca8c9e57ba85eea25de/Screen-Shot-2023-10-07-at-3.16.33-PM.png" />Holiday Kits for sale on florencebymillsbeauty.com <img width="2700" height="4070" width_o="2700" height_o="4070" data-src="https://freight.cargo.site/t/original/i/f3ef0e98b6b5c85c078d9430878c50dedcba25c39384e4c269edf1eb763d5636/FBM_HOLIDAYPDP_TREATYOURSELF_FLATLAY_062623_2700x4070.jpg" data-mid="192964141" border="0" src="https://freight.cargo.site/w/1000/i/f3ef0e98b6b5c85c078d9430878c50dedcba25c39384e4c269edf1eb763d5636/FBM_HOLIDAYPDP_TREATYOURSELF_FLATLAY_062623_2700x4070.jpg" /> <img width="2700" height="4070" width_o="2700" height_o="4070" data-src="https://freight.cargo.site/t/original/i/4216d48cbf06d9b03d93bbc92f3b2a61de78e0c76fd405624e5c3a22625e2628/FBM_HOLIDAYPDP_AFEWFAVTHINGS_FLATLAY_062623_2700x4070.jpg" data-mid="192964138" border="0" src="https://freight.cargo.site/w/1000/i/4216d48cbf06d9b03d93bbc92f3b2a61de78e0c76fd405624e5c3a22625e2628/FBM_HOLIDAYPDP_AFEWFAVTHINGS_FLATLAY_062623_2700x4070.jpg" /> <img width="2700" height="4070" width_o="2700" height_o="4070" data-src="https://freight.cargo.site/t/original/i/9397e064585441022adaa705ea0a0ffdfbf16f69e176f7d14bead64de321d5f3/FBM_HOLIDAYPDP_YOURTHEBEST_FLATLAY_062923.jpg" data-mid="192964142" border="0" src="https://freight.cargo.site/w/1000/i/9397e064585441022adaa705ea0a0ffdfbf16f69e176f7d14bead64de321d5f3/FBM_HOLIDAYPDP_YOURTHEBEST_FLATLAY_062923.jpg" /> 3D renders of the Holiday Kits and contents used for PDP pages, social media, and marketing. <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/d01ab31bc8ae038e3a683769b061b3e4d9a9dde293564b93cd1742804b230784/FBM_HOLIDAY_STYLIZED_DASHINGDUO_REFLECTION_2400X2400.jpg" data-mid="192964132" border="0" src="https://freight.cargo.site/w/1000/i/d01ab31bc8ae038e3a683769b061b3e4d9a9dde293564b93cd1742804b230784/FBM_HOLIDAY_STYLIZED_DASHINGDUO_REFLECTION_2400X2400.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/0ecc40020832a1da4983ade612b53b4dba38c76a9aa828eb5f54655ad4a9eb7a/FBM_HOLIDAYPDP_FROSTYNIGHTEYESHADOW_FLOATING_2400X2400.jpg" data-mid="192964139" border="0" src="https://freight.cargo.site/w/1000/i/0ecc40020832a1da4983ade612b53b4dba38c76a9aa828eb5f54655ad4a9eb7a/FBM_HOLIDAYPDP_FROSTYNIGHTEYESHADOW_FLOATING_2400X2400.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/7e820d253d55e95d5a7f8a70b9700e18d5561b269e6f16e6c747a0a93c0f9843/FBM_HOLIDAY_STYLIZED_KITS_REPEATED_090523.jpg" data-mid="192964134" border="0" src="https://freight.cargo.site/w/1000/i/7e820d253d55e95d5a7f8a70b9700e18d5561b269e6f16e6c747a0a93c0f9843/FBM_HOLIDAY_STYLIZED_KITS_REPEATED_090523.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/21ba6f8a2ccf16dc7c655527ad14c7caaef00d919b62803c54ae3838873e4ffb/FBM_HOLIDAY2023_STYLIZEDRENDERS_TREATYOURSELF_ICECUBES_2400X2400.jpg" data-mid="192964136" border="0" src="https://freight.cargo.site/w/1000/i/21ba6f8a2ccf16dc7c655527ad14c7caaef00d919b62803c54ae3838873e4ffb/FBM_HOLIDAY2023_STYLIZEDRENDERS_TREATYOURSELF_ICECUBES_2400X2400.jpg" /> <img width="1654" height="1654" width_o="1654" height_o="1654" data-src="https://freight.cargo.site/t/original/i/341a65502ecc712c81b35d460155de4108d25c0b87ebc60f60af3f450b26f57a/Screen-Shot-2024-07-31-at-7.41.49-PM.png" data-mid="215624961" border="0" src="https://freight.cargo.site/w/1000/i/341a65502ecc712c81b35d460155de4108d25c0b87ebc60f60af3f450b26f57a/Screen-Shot-2024-07-31-at-7.41.49-PM.png" /> Working with a small team of designers, my role included concepting packaging designs for the 5 holiday kits, designing the mechanicals and preparing files to be print ready, and designing brand touchpoint assets using 3D rendering. https://emilylew.com/BOBA-QUEST Mon, 15 Jul 2024 17:01:05 +0000 Emily Lew | Designer & Photographer https://emilylew.com/BOBA-QUEST <img width="1920" height="900" width_o="1920" height_o="900" data-src="https://freight.cargo.site/t/original/i/05495c3bb6c63f3126f7e513e55c3cd0ab01c6a913df0b66b52bbc4354102d62/Ingredients_01.jpg" data-mid="215477080" border="0" src="https://freight.cargo.site/w/1000/i/05495c3bb6c63f3126f7e513e55c3cd0ab01c6a913df0b66b52bbc4354102d62/Ingredients_01.jpg" /> BOBA QUEST GAMEBoba Quest is a fun, casual indie game combining traditional gameplay with Augmented Reality (AR). Boba Quest`s vision is to capture a cozy, uplifting &amp; adventurous game that doubles as a way of making real life friends and chaotic boba creations. Boba Quest (AR) aims to integrate actual cafes to form partnerships and boba inspired community events. Boba Quest is currently in development by Viridian Studios Inc. and will be available on PC, Mobile and Nintendo Switch to play with friends worldwide. CHALLENGE As a growing start-up, the challenge was to design a brand identity for Boba Quest that establishes a recognizable brand presence while allowing space for Boba Quest to grow and evolve. &nbsp;The brand design must be flexible to allow Boba Quest to exist in several contexts: mobile &amp; console gaming, digital (social media, website), print &amp; production (in-store presence, events, merchandise). Using design, I strived to&nbsp; create memorable and unique experiences for players and the community. My process included research, concepting, and designing, and production while working closely with the Boba Quest Team. SERVICES Branding Identity Brand Experience Design Logo DesignProduction Illustration SETTING THE FOUNDATION <img width="4829" height="3750" width_o="4829" height_o="3750" data-src="https://freight.cargo.site/t/original/i/56ae5422a0cbc6ba5e880b8b39c6d35bd08ecaff4f01acfd3f95079a8d264a05/BQ_Logotype_CU.jpg" data-mid="215556182" border="0" src="https://freight.cargo.site/w/1000/i/56ae5422a0cbc6ba5e880b8b39c6d35bd08ecaff4f01acfd3f95079a8d264a05/BQ_Logotype_CU.jpg" /> <img width="8334" height="8334" width_o="8334" height_o="8334" data-src="https://freight.cargo.site/t/original/i/6c54888ca601654e44314741891502ea76e8365d6254e622e747a40775ee3678/BQ_Logomark_Blue_042424.png" data-mid="215555561" border="0" src="https://freight.cargo.site/w/1000/i/6c54888ca601654e44314741891502ea76e8365d6254e622e747a40775ee3678/BQ_Logomark_Blue_042424.png" /> <img width="1920" height="900" width_o="1920" height_o="900" data-src="https://freight.cargo.site/t/original/i/0d834fcef640e38e73d82dda8014508a947c4ebb3e3498be091b85261ea6a5eb/ColorPalette_01.jpg" data-mid="215602309" border="0" src="https://freight.cargo.site/w/1000/i/0d834fcef640e38e73d82dda8014508a947c4ebb3e3498be091b85261ea6a5eb/ColorPalette_01.jpg" /> <img width="1920" height="900" width_o="1920" height_o="900" data-src="https://freight.cargo.site/t/original/i/05495c3bb6c63f3126f7e513e55c3cd0ab01c6a913df0b66b52bbc4354102d62/Ingredients_01.jpg" data-mid="215477080" border="0" src="https://freight.cargo.site/w/1000/i/05495c3bb6c63f3126f7e513e55c3cd0ab01c6a913df0b66b52bbc4354102d62/Ingredients_01.jpg" /> I established the brand identity for Boba Quest by creating the logotype, logomark, color palette and illustrations. Boba Quest wants to give players a cozy, joyful and adventurous experience so I was inspired by various RPG games that had a bubbly twist! Boba Quest's mission is to encourage people to get outside and explore the world through gaming, I chose blue to be Boba Quest's hero color, inspired by California`s sunny blue skies. As the game evolves with its vibrant environments &amp; characters, the color palette is meant to set the mood while letting game motifs and characters take center stage. <img width="1900" height="900" width_o="1900" height_o="900" data-src="https://freight.cargo.site/t/original/i/957029b265738e4f883fed5954c492f16e2cbf296d820602c673efa3006d0476/BQ_Illustrations_Drink_web.png" data-mid="215477277" border="0" src="https://freight.cargo.site/w/1000/i/957029b265738e4f883fed5954c492f16e2cbf296d820602c673efa3006d0476/BQ_Illustrations_Drink_web.png" /> MARKETING / BRAND EXPERIENCEPRE-LAUNCH GAME DEMO, EVENT DESIGN The Boba Quest Pre-launch Game Demo event hosted over 100+ people at Woodside Palo Alto. Owners from local cafes, gaming and foodie influencers had the opportunity to test and share the game.&nbsp; Working with Viridian Studios Inc., I mapped out brand touchpoint assets that were needed–such as wayfinding, signage, photo-ops, brochures and memos to create this experience. I concepted, designed, prepared the files for production and helped execute a successful Game Demo event. <img width="2000" height="1326" width_o="2000" height_o="1326" data-src="https://freight.cargo.site/t/original/i/4be20a624151577ba7bd1a7d5308a35ca28fdf3540ebbe48da48e0c302a31c41/1V7A8113.jpg" data-mid="214670251" border="0" src="https://freight.cargo.site/w/1000/i/4be20a624151577ba7bd1a7d5308a35ca28fdf3540ebbe48da48e0c302a31c41/1V7A8113.jpg" /> Boba Quest Cafe, Statement Piece. This structure was designed to be a statement piece for the pre-launch event by providing a Boba Quest Cafe themed photobooth. I was responsible for drafting the concept of the structure, designing the set &amp; props, providing production files and sourcing decor material for the booth. Constructed by @decorinabox. Character illustrations by Hikari. <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/9eb1bd7acf9f6c12cbb151bc1d43dc36a1db2fe493bd95738aa4e16a1ba7ff6c/1V7A8111.jpg" data-mid="214670253" border="0" src="https://freight.cargo.site/w/1000/i/9eb1bd7acf9f6c12cbb151bc1d43dc36a1db2fe493bd95738aa4e16a1ba7ff6c/1V7A8111.jpg" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/660f2fd3ebd4fd30b1613a1144e0c11371d953d11c3a3eb9563a70a852c25afc/1V7A8108.jpg" data-mid="214670252" border="0" src="https://freight.cargo.site/w/1000/i/660f2fd3ebd4fd30b1613a1144e0c11371d953d11c3a3eb9563a70a852c25afc/1V7A8108.jpg" /> <img width="1900" height="900" width_o="1900" height_o="900" data-src="https://freight.cargo.site/t/original/i/ef2b24f1f4352ef7020ad2b7442b4109ada0db472233962460dd668496de4e75/BQ_teatasting.jpg" data-mid="215522306" border="0" src="https://freight.cargo.site/w/1000/i/ef2b24f1f4352ef7020ad2b7442b4109ada0db472233962460dd668496de4e75/BQ_teatasting.jpg" /> <img width="1900" height="900" width_o="1900" height_o="900" data-src="https://freight.cargo.site/t/original/i/1daf7685f6c16129d5b591bad569324d440fa8bcf1a47c2666dfaf270b1f6dcd/BQ_Launch_Socials_02.jpg" data-mid="215522299" border="0" src="https://freight.cargo.site/w/1000/i/1daf7685f6c16129d5b591bad569324d440fa8bcf1a47c2666dfaf270b1f6dcd/BQ_Launch_Socials_02.jpg" /> <img width="1900" height="900" width_o="1900" height_o="900" data-src="https://freight.cargo.site/t/original/i/6f7ee74ed03b3190686962bb22b2705e2b63384e3aedef708c830e43fdee2b5f/BQ_Launch_Socials_03.jpg" data-mid="215522300" border="0" src="https://freight.cargo.site/w/1000/i/6f7ee74ed03b3190686962bb22b2705e2b63384e3aedef708c830e43fdee2b5f/BQ_Launch_Socials_03.jpg" /> <img width="1900" height="900" width_o="1900" height_o="900" data-src="https://freight.cargo.site/t/original/i/447574427b13fa2c5a3bcf2b11e2eb7f7c3a856bc269de737ed1c1750a295094/BQ_Launch_Socials_04.jpg" data-mid="215522302" border="0" src="https://freight.cargo.site/w/1000/i/447574427b13fa2c5a3bcf2b11e2eb7f7c3a856bc269de737ed1c1750a295094/BQ_Launch_Socials_04.jpg" /> <img width="1900" height="900" width_o="1900" height_o="900" data-src="https://freight.cargo.site/t/original/i/848d9b62cc62603002b323abe5e5bd3c96f366d6e29096dcd12e600b79611fe3/BQ_Launch_Socials_05.jpg" data-mid="215522303" border="0" src="https://freight.cargo.site/w/1000/i/848d9b62cc62603002b323abe5e5bd3c96f366d6e29096dcd12e600b79611fe3/BQ_Launch_Socials_05.jpg" /> <img width="1900" height="900" width_o="1900" height_o="900" data-src="https://freight.cargo.site/t/original/i/e0f4768c2f96484fc732acacbca2e8ac0423924cc077df1e08ed85b07816e53a/BQ_Launch_Socials_06.jpg" data-mid="215522304" border="0" src="https://freight.cargo.site/w/1000/i/e0f4768c2f96484fc732acacbca2e8ac0423924cc077df1e08ed85b07816e53a/BQ_Launch_Socials_06.jpg" /> Below is a Boba Quest Brochure attendees received upon check-in. This laid out the schedule, events &amp; activities available during the pre-launch event. <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/3522de95f8920abc7232f3fb2688b3d852404e66def23fc74d3d58b91dbe22f7/TrifoldMockup-Front.jpg" data-mid="215522446" border="0" src="https://freight.cargo.site/w/1000/i/3522de95f8920abc7232f3fb2688b3d852404e66def23fc74d3d58b91dbe22f7/TrifoldMockup-Front.jpg" /> <img width="7360" height="4912" width_o="7360" height_o="4912" data-src="https://freight.cargo.site/t/original/i/7214952ddfc67849997edb211a50151fb5125ee7a1b2aff2aea64c7ff6b693d4/BQ_Onboarding_Mockup.jpg" data-mid="215522445" border="0" src="https://freight.cargo.site/w/1000/i/7214952ddfc67849997edb211a50151fb5125ee7a1b2aff2aea64c7ff6b693d4/BQ_Onboarding_Mockup.jpg" /> GAME DEMO EXPERIENCEI worked on the game demo experience with the Boba Quest Team, outlining the experience flow and the required print collateral. I designed wayfinding signage, vertical banner, team cards, “How to Play” infographic, player certificates, feedback questionnaire and goodie bags. <img width="2000" height="2381" width_o="2000" height_o="2381" data-src="https://freight.cargo.site/t/original/i/a6d76a9b280d21df8904906b5d38357a0c63225c1a60b2d18f770964668bfdc3/1V7A8266.jpg" data-mid="214670258" border="0" src="https://freight.cargo.site/w/1000/i/a6d76a9b280d21df8904906b5d38357a0c63225c1a60b2d18f770964668bfdc3/1V7A8266.jpg" /> <img width="1782" height="1287" width_o="1782" height_o="1287" data-src="https://freight.cargo.site/t/original/i/82cf2621ede629cc3cd6f748b04c17501194ea22e8cc6e186ede1819beed6f9e/1V7A8363.jpg" data-mid="215524253" border="0" src="https://freight.cargo.site/w/1000/i/82cf2621ede629cc3cd6f748b04c17501194ea22e8cc6e186ede1819beed6f9e/1V7A8363.jpg" /> <img width="1065" height="1746" width_o="1065" height_o="1746" data-src="https://freight.cargo.site/t/original/i/b12605617110e666ecac161c2c8275e2579dce4dd1c7a90237a1c2a9248a5c29/BQ_GameDemo_Rollup-mockup-05-copy.jpg" data-mid="215524156" border="0" src="https://freight.cargo.site/w/1000/i/b12605617110e666ecac161c2c8275e2579dce4dd1c7a90237a1c2a9248a5c29/BQ_GameDemo_Rollup-mockup-05-copy.jpg" /> <img width="2362" height="1674" width_o="2362" height_o="1674" data-src="https://freight.cargo.site/t/original/i/00d97ec31b48184c42a6727f373fbb79976730683b7c290d5caae8556caba26e/TeamCards_Mockup_02.jpg" data-mid="215524363" border="0" src="https://freight.cargo.site/w/1000/i/00d97ec31b48184c42a6727f373fbb79976730683b7c290d5caae8556caba26e/TeamCards_Mockup_02.jpg" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/89e251bf5f6a34f085075503c08da609c1faec18a7269274e3067cd29022ec0b/1V7A8332.jpg" data-mid="214670260" border="0" src="https://freight.cargo.site/w/1000/i/89e251bf5f6a34f085075503c08da609c1faec18a7269274e3067cd29022ec0b/1V7A8332.jpg" /> <img width="1277" height="934" width_o="1277" height_o="934" data-src="https://freight.cargo.site/t/original/i/ec045a9491151545865c33da00a82c637af741242f74af1f9509b5d45630bb93/gamedemo_howtoplay_mockup.jpg" data-mid="215524403" border="0" src="https://freight.cargo.site/w/1000/i/ec045a9491151545865c33da00a82c637af741242f74af1f9509b5d45630bb93/gamedemo_howtoplay_mockup.jpg" /> <img width="5663" height="3208" width_o="5663" height_o="3208" data-src="https://freight.cargo.site/t/original/i/ee0412e4929548157a19bb5d21bfe106af8b773c1f4d96319c6cdfbc0fad7886/gamedemo_certificate_mockup.jpg" data-mid="215524398" border="0" src="https://freight.cargo.site/w/1000/i/ee0412e4929548157a19bb5d21bfe106af8b773c1f4d96319c6cdfbc0fad7886/gamedemo_certificate_mockup.jpg" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/41606c1bcaad962b59350e6637ecc75d69f312b3c7f78b12009b49e47ad58c29/1V7A8370.jpg" data-mid="214670262" border="0" src="https://freight.cargo.site/w/1000/i/41606c1bcaad962b59350e6637ecc75d69f312b3c7f78b12009b49e47ad58c29/1V7A8370.jpg" /> <img width="1143" height="1293" width_o="1143" height_o="1293" data-src="https://freight.cargo.site/t/original/i/a0d0ac88f8ecee4375d18540790f510f5844ee77d03271ff2c2b30546fc9674b/1V7A8281.jpg" data-mid="215524453" border="0" src="https://freight.cargo.site/w/1000/i/a0d0ac88f8ecee4375d18540790f510f5844ee77d03271ff2c2b30546fc9674b/1V7A8281.jpg" /> Players would line up at the game demo waiting room at their assigned game demo time slot. While waiting to demo the game, each group would come up with a team name and be able to participate in a couple of mini game challenges and learn some facts about the Boba Quest game. In the demo room, I had a simple infographic on how to play stationed at each game demo laptop.&nbsp; After trying out the game, players received a game certificate for being the first people to try out Boba Quest! The player with the highest score won a grand prize, a Nintendo Switch! After each group filled out a feedback questionnaire, they were&nbsp; given goodie bags for completing the main quest of the event (testing the game)! <img width="1900" height="900" width_o="1900" height_o="900" data-src="https://freight.cargo.site/t/original/i/23406c34a1f15e0902f8d48d026ab3e896fb76fd54eda3e063b4868d9fe2a923/BQ_Launch_Socials_02_02.jpg" data-mid="215524522" border="0" src="https://freight.cargo.site/w/1000/i/23406c34a1f15e0902f8d48d026ab3e896fb76fd54eda3e063b4868d9fe2a923/BQ_Launch_Socials_02_02.jpg" /> SOFT GOODS <img width="2000" height="2999" width_o="2000" height_o="2999" data-src="https://freight.cargo.site/t/original/i/6ea8c6a4e2a071641845f4a95be1e79e19f5718ad47396d18e7f942fe0b01b72/1V7A8129.jpg" data-mid="214670263" border="0" src="https://freight.cargo.site/w/1000/i/6ea8c6a4e2a071641845f4a95be1e79e19f5718ad47396d18e7f942fe0b01b72/1V7A8129.jpg" /> <img width="2000" height="2999" width_o="2000" height_o="2999" data-src="https://freight.cargo.site/t/original/i/50bd3195fee6cfbae23e689dc1fbc7a371603f2442328ad220a1175a880a51fa/1V7A8148.jpg" data-mid="214670264" border="0" src="https://freight.cargo.site/w/1000/i/50bd3195fee6cfbae23e689dc1fbc7a371603f2442328ad220a1175a880a51fa/1V7A8148.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1e512274063b8e3edd2abf635e39338dcb49ecfb4fa84da19448560ea22f6ca6/BQ_Tote_Characters_01.jpg" data-mid="215524552" border="0" src="https://freight.cargo.site/w/1000/i/1e512274063b8e3edd2abf635e39338dcb49ecfb4fa84da19448560ea22f6ca6/BQ_Tote_Characters_01.jpg" /> <img width="1422" height="1394" width_o="1422" height_o="1394" data-src="https://freight.cargo.site/t/original/i/ab66c9f5e763269da9a73c986853eb5b44c547e8bfaaba675d3eb01a181e2a95/BQ_patches_tote_mockup.jpg" data-mid="215524570" border="0" src="https://freight.cargo.site/w/1000/i/ab66c9f5e763269da9a73c986853eb5b44c547e8bfaaba675d3eb01a181e2a95/BQ_patches_tote_mockup.jpg" /> <img width="1900" height="962" width_o="1900" height_o="962" data-src="https://freight.cargo.site/t/original/i/bb25cd8f29acbf7e3c852fcdfb1df576d5e5515f315eb6b9f318340410fffe9b/Apparel_Store_Layout_01.png" data-mid="215524766" border="0" src="https://freight.cargo.site/w/1000/i/bb25cd8f29acbf7e3c852fcdfb1df576d5e5515f315eb6b9f318340410fffe9b/Apparel_Store_Layout_01.png" /> PARTNERSHIPSBoba Quest has partnered with boba tea shops including Bitter &amp; Sweet, WanPo and Boba Guys in the San Francisco Bay Area Region. Following the release of the game, Boba Quest plans to partner with boba shops &amp; cafes worldwide to provide a global experience for players, both in-store and through gaming. Partnerships include drink menu collaborations, in-store signage,&nbsp; products &amp; merch and events collaborations. <img width="1900" height="1000" width_o="1900" height_o="1000" data-src="https://freight.cargo.site/t/original/i/299f4bc9566ce46de86a59dbf2d7eae8bdc96d7d4f074891870c281361ba232f/BQ_Cafe_Storefront.jpg" data-mid="215553358" border="0" src="https://freight.cargo.site/w/1000/i/299f4bc9566ce46de86a59dbf2d7eae8bdc96d7d4f074891870c281361ba232f/BQ_Cafe_Storefront.jpg" /> <img width="1900" height="900" width_o="1900" height_o="900" data-src="https://freight.cargo.site/t/original/i/cda996a62a3bee4620b8947e489ffd11c0bded17a456b053f14625c2d9bd2005/BQ_BobaGuys_Partnership.jpg" data-mid="215553552" border="0" src="https://freight.cargo.site/w/1000/i/cda996a62a3bee4620b8947e489ffd11c0bded17a456b053f14625c2d9bd2005/BQ_BobaGuys_Partnership.jpg" /> <img width="1408" height="1273" width_o="1408" height_o="1273" data-src="https://freight.cargo.site/t/original/i/c79ff108c7e598288b61302797ddea70fc7393360ea8bd84a5a1add77fd3350b/BQ_TeaBag_Mockup.jpg" data-mid="215553579" border="0" src="https://freight.cargo.site/w/1000/i/c79ff108c7e598288b61302797ddea70fc7393360ea8bd84a5a1add77fd3350b/BQ_TeaBag_Mockup.jpg" /> <img width="2331" height="2579" width_o="2331" height_o="2579" data-src="https://freight.cargo.site/t/original/i/14dc8dae8845fa26205e416af68945914ccae0f451e5a43f7126e93862a76473/BQ_CoffeeBean_Mockup_ClassicBlend.jpg" data-mid="215553990" border="0" src="https://freight.cargo.site/w/1000/i/14dc8dae8845fa26205e416af68945914ccae0f451e5a43f7126e93862a76473/BQ_CoffeeBean_Mockup_ClassicBlend.jpg" /> <img width="2400" height="3600" width_o="2400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/d10e87239289a2c1fcba1a022690b81569bc771cb05de0dbc1d577ec81750c1d/BQ_Cafe_Cashier_Mockup_02.jpg" data-mid="215553581" border="0" src="https://freight.cargo.site/w/1000/i/d10e87239289a2c1fcba1a022690b81569bc771cb05de0dbc1d577ec81750c1d/BQ_Cafe_Cashier_Mockup_02.jpg" /> <img width="2000" height="2803" width_o="2000" height_o="2803" data-src="https://freight.cargo.site/t/original/i/774ca588edfae21997b0cd03d0a84b25507a7248a0bc49e9f88f0d9f7b631ecd/BQ_Mockup_Menu.jpg" data-mid="215553986" border="0" src="https://freight.cargo.site/w/1000/i/774ca588edfae21997b0cd03d0a84b25507a7248a0bc49e9f88f0d9f7b631ecd/BQ_Mockup_Menu.jpg" /> <img width="726" height="900" width_o="726" height_o="900" data-src="https://freight.cargo.site/t/original/i/0f7e03f7de65f43d015623141d6d65fca8246683c2afd4f1c6830c560ee2ba07/BQ_Cup_Mockup_Stickers.png" data-mid="215554617" border="0" src="https://freight.cargo.site/w/726/i/0f7e03f7de65f43d015623141d6d65fca8246683c2afd4f1c6830c560ee2ba07/BQ_Cup_Mockup_Stickers.png" /> <img width="1658" height="1594" width_o="1658" height_o="1594" data-src="https://freight.cargo.site/t/original/i/4893caa35c04709194c50cf77bf29b6534683cb168f4c58542d0618ffcf0cb3f/BQ_Cafe_Sign_01.jpg" data-mid="215554083" border="0" src="https://freight.cargo.site/w/1000/i/4893caa35c04709194c50cf77bf29b6534683cb168f4c58542d0618ffcf0cb3f/BQ_Cafe_Sign_01.jpg" /> <img width="1354" height="900" width_o="1354" height_o="900" data-src="https://freight.cargo.site/t/original/i/eee91c1d588aa29fde891298ee1825bc195c23fbaba2c96b19b278d5c44a1c06/BQ_Drink_Partnership_Mocku.png" data-mid="215554519" border="0" src="https://freight.cargo.site/w/1000/i/eee91c1d588aa29fde891298ee1825bc195c23fbaba2c96b19b278d5c44a1c06/BQ_Drink_Partnership_Mocku.png" /> <img width="2423" height="3397" width_o="2423" height_o="3397" data-src="https://freight.cargo.site/t/original/i/c2895ed4bbb00abd514d7626da8edaee0a789b41b4c90f0c400ee7baeda9c897/BQ_Drinks_Matcha.jpg" data-mid="215554756" border="0" src="https://freight.cargo.site/w/1000/i/c2895ed4bbb00abd514d7626da8edaee0a789b41b4c90f0c400ee7baeda9c897/BQ_Drinks_Matcha.jpg" /> <img width="3044" height="5010" width_o="3044" height_o="5010" data-src="https://freight.cargo.site/t/original/i/d331b59eee0d7a6c53bb9e2671271608a807f97ec09afb79ed7990e54fee971c/pexels-anna-pou-8330328.jpg" data-mid="215554781" border="0" src="https://freight.cargo.site/w/1000/i/d331b59eee0d7a6c53bb9e2671271608a807f97ec09afb79ed7990e54fee971c/pexels-anna-pou-8330328.jpg" /> <img width="3883" height="5036" width_o="3883" height_o="5036" data-src="https://freight.cargo.site/t/original/i/af2e3393483a98597406f8610cd95c096b654b7be1163618a6ec684d30569876/BQ_Drinks_Coffee.jpg" data-mid="215554755" border="0" src="https://freight.cargo.site/w/1000/i/af2e3393483a98597406f8610cd95c096b654b7be1163618a6ec684d30569876/BQ_Drinks_Coffee.jpg" /> <img width="2398" height="3315" width_o="2398" height_o="3315" data-src="https://freight.cargo.site/t/original/i/50c183cdc577d5591b2c867ac522adc1862ae39de242b4c3bde3e993ae17071d/pexels-anna-pou-8329257.jpg" data-mid="215554780" border="0" src="https://freight.cargo.site/w/1000/i/50c183cdc577d5591b2c867ac522adc1862ae39de242b4c3bde3e993ae17071d/pexels-anna-pou-8329257.jpg" /> <img width="5304" height="2633" width_o="5304" height_o="2633" data-src="https://freight.cargo.site/t/original/i/28d69d8f41c917b4db51934aa952df24a961e078f1e397dfb6b9eda4b7bef76c/BQ_Web_pexels-cocarinne-6446686_Game-Demo.jpg" data-mid="215612973" border="0" src="https://freight.cargo.site/w/1000/i/28d69d8f41c917b4db51934aa952df24a961e078f1e397dfb6b9eda4b7bef76c/BQ_Web_pexels-cocarinne-6446686_Game-Demo.jpg" /> https://emilylew.com/BETWEEN-CERTAINTIES-PUBLICATION Tue, 06 Sep 2022 23:09:55 +0000 Emily Lew | Designer & Photographer https://emilylew.com/BETWEEN-CERTAINTIES-PUBLICATION <img width="1380" height="442" width_o="1380" height_o="442" data-src="https://freight.cargo.site/t/original/i/5a57dbefca20150b0816d579c0593e42db26ec7eb7ff04ac7a52ece5ad28fbc5/page-1-copy.png" data-mid="154159058" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5a57dbefca20150b0816d579c0593e42db26ec7eb7ff04ac7a52ece5ad28fbc5/page-1-copy.png" /> BETWEEN SERVICESA multimedia exploration on the space between two certainties, perhaps full of ambiguity and discomfort, through a series of interviews and photographs of individuals and their unique experiences. SERVICESpublication design photography View full videos at spacesbetween.cargo.site <img width="3000" height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/882dbf2f70686ee7d24b2db33d70de26617e3f360f6f5b94b8a30de17dc5435a/page-2.jpg" data-mid="154349269" border="0" src="https://freight.cargo.site/w/1000/i/882dbf2f70686ee7d24b2db33d70de26617e3f360f6f5b94b8a30de17dc5435a/page-2.jpg" /> <img width="3000" height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/1541a63c2bab6d43320af24c8b233409acd6895061cf3054197bb2dd490c17fd/page-3.jpg" data-mid="154349270" border="0" src="https://freight.cargo.site/w/1000/i/1541a63c2bab6d43320af24c8b233409acd6895061cf3054197bb2dd490c17fd/page-3.jpg" /> <img width="3000" height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/65765a6bd2c6b133722871f3a16ba959f1ecb9f994cd39a412990ee215a389f8/page-4.jpg" data-mid="154349271" border="0" 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height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/867d913e025481fe35b7579199d5d212d5e77520cc98d485069dbd20225c0f31/page-13.jpg" data-mid="154349282" border="0" src="https://freight.cargo.site/w/1000/i/867d913e025481fe35b7579199d5d212d5e77520cc98d485069dbd20225c0f31/page-13.jpg" /> <img width="3000" height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/3ecdab99e358bdb0fad033f882a623c1ece6831894461f6e3476c72ad53085e8/page-14.jpg" data-mid="154349283" border="0" src="https://freight.cargo.site/w/1000/i/3ecdab99e358bdb0fad033f882a623c1ece6831894461f6e3476c72ad53085e8/page-14.jpg" /> <img width="3000" height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/6f03725d9f7529575ed9b3c0ccf525d5efa83c9c66d6aa1fc0770ac7fe1f06ec/page-15.jpg" data-mid="154349284" border="0" 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data-src="https://freight.cargo.site/t/original/i/251b3cc91f9bb88606e30ee959529d5e1881ad155602c9819d524c6a3b0cb748/page-18.jpg" data-mid="154349287" border="0" src="https://freight.cargo.site/w/1000/i/251b3cc91f9bb88606e30ee959529d5e1881ad155602c9819d524c6a3b0cb748/page-18.jpg" /> <img width="3000" height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/193106f23717aa792c5b90acfe2391b9f5ca09fb2d3d15c8fe9a8a418050256c/page-19.jpg" data-mid="154349288" border="0" src="https://freight.cargo.site/w/1000/i/193106f23717aa792c5b90acfe2391b9f5ca09fb2d3d15c8fe9a8a418050256c/page-19.jpg" /> <img width="3000" height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/ba5bba24d5eb4814ec254af66788379325cda4e04f48f80eec3c1843cf8a50bd/page-20.jpg" data-mid="154349289" border="0" src="https://freight.cargo.site/w/1000/i/ba5bba24d5eb4814ec254af66788379325cda4e04f48f80eec3c1843cf8a50bd/page-20.jpg" /> <img width="3000" height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/2ee17e0f2ad61d7cfd6235b2762a5f8444ddf292fa09a7d1d41acf06b6755f26/page-21.jpg" data-mid="154349290" border="0" src="https://freight.cargo.site/w/1000/i/2ee17e0f2ad61d7cfd6235b2762a5f8444ddf292fa09a7d1d41acf06b6755f26/page-21.jpg" /> <img width="3000" height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/1f3bff1e813a09e78a51961697670f8e6938e4fb81a485076b67dd0b93e027ed/page-22.jpg" data-mid="154349291" border="0" src="https://freight.cargo.site/w/1000/i/1f3bff1e813a09e78a51961697670f8e6938e4fb81a485076b67dd0b93e027ed/page-22.jpg" /> <img width="3000" height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/70a51f4d4d6374d545e3b00d3278c2b60c1315cbf612c2bfb58fee615922e4da/page-23.jpg" data-mid="154349293" border="0" src="https://freight.cargo.site/w/1000/i/70a51f4d4d6374d545e3b00d3278c2b60c1315cbf612c2bfb58fee615922e4da/page-23.jpg" /> <img width="3000" height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/0eee51aca9abf8cbc44f30645dcae2dba87767e8072aaa8d1273f9f1218f92b8/page-24.jpg" data-mid="154349294" border="0" src="https://freight.cargo.site/w/1000/i/0eee51aca9abf8cbc44f30645dcae2dba87767e8072aaa8d1273f9f1218f92b8/page-24.jpg" /> <img width="3000" height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/1cceed3462d56917c8dd387c0cc552beaab1bb89262316e16ea3c98655eb000e/page-25.jpg" data-mid="154349295" border="0" src="https://freight.cargo.site/w/1000/i/1cceed3462d56917c8dd387c0cc552beaab1bb89262316e16ea3c98655eb000e/page-25.jpg" /> <img width="3000" height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/23d9a996e6c0c9af073e4eaeb7ebae3cf2b2eb567fa19d2db9ef29dfb79c7ea4/page-26.jpg" data-mid="154349296" border="0" src="https://freight.cargo.site/w/1000/i/23d9a996e6c0c9af073e4eaeb7ebae3cf2b2eb567fa19d2db9ef29dfb79c7ea4/page-26.jpg" /> <img width="3000" height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/168de19a0f3e4bbddb934d04a7470b855b8da94d2dbea34d572f9e346bb6b3c1/page-27.jpg" data-mid="154349297" border="0" src="https://freight.cargo.site/w/1000/i/168de19a0f3e4bbddb934d04a7470b855b8da94d2dbea34d572f9e346bb6b3c1/page-27.jpg" /> There is a space we find ourselves in more often than not. In between one place and another, trying to get from here to there–the space between two certainties. This space can be full of ambiguity, discomfort, disorientation, or sometimes with no clear exit path. Through this project I was curious about how these spaces vary between people. With the same situation presented, some individuals may feel grounded while others do not. This book explores their thought processes and experiences in these spaces. A space to breathe and embrace, or a space to panic, a space to rush out of. Chapter 1: My bedroom / the spaces in my head <img width="2073" height="1293" width_o="2073" height_o="1293" data-src="https://freight.cargo.site/t/original/i/8b14878a96990c5bc99459620be550dc2d2b8b5ebfe01a90f207e85573239e26/my-bedroom.jpg" data-mid="154376651" border="0" src="https://freight.cargo.site/w/1000/i/8b14878a96990c5bc99459620be550dc2d2b8b5ebfe01a90f207e85573239e26/my-bedroom.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/71fbf275dd8184671dcf4061d5d221be5d39cb3ea12e6d6a51a5bebf5ca1293c/photos-resized.jpg" data-mid="154376570" border="0" src="https://freight.cargo.site/w/1000/i/71fbf275dd8184671dcf4061d5d221be5d39cb3ea12e6d6a51a5bebf5ca1293c/photos-resized.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/012d7e7f8ece426ebbae826a71c5eaf6277bdfdcdd212be483f325c0c0e2ab0d/photos-resized3.jpg" data-mid="154376572" border="0" 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src="https://freight.cargo.site/w/1000/i/8bbdb7316e406c3b0b61d37d3c21678b226f1d75f72ed1066b723e783c80ec20/photos-resized6.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/ddc31851bce8820da25a7b25e94236c1da6126d91acc3ad6533fd3f7471822d4/photos-resized9.jpg" data-mid="154376581" border="0" src="https://freight.cargo.site/w/1000/i/ddc31851bce8820da25a7b25e94236c1da6126d91acc3ad6533fd3f7471822d4/photos-resized9.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/bd60e0e4166ce505f4276911b16669dbdbd3fac00b315f7b9738fdbdb2d9b7d5/photos-resized10.jpg" data-mid="154376583" border="0" src="https://freight.cargo.site/w/1000/i/bd60e0e4166ce505f4276911b16669dbdbd3fac00b315f7b9738fdbdb2d9b7d5/photos-resized10.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/a4f9ce8eb61fea9b0698980d198357977db8a9704e33a47a3e94ec991f12db78/photos-resized11.jpg" data-mid="154376585" border="0" src="https://freight.cargo.site/w/1000/i/a4f9ce8eb61fea9b0698980d198357977db8a9704e33a47a3e94ec991f12db78/photos-resized11.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/5e2a5c9c16eeadf84729ff1c016497ed220f9595294abe17800241f9e3134984/photos-resized12.jpg" data-mid="154376586" border="0" src="https://freight.cargo.site/w/1000/i/5e2a5c9c16eeadf84729ff1c016497ed220f9595294abe17800241f9e3134984/photos-resized12.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/2949b598428c0d5a2cc445bb7ae56bc3ff76fd807c46640e9660ac1c3bc2e7e9/photos-resized13.jpg" data-mid="154376587" border="0" src="https://freight.cargo.site/w/1000/i/2949b598428c0d5a2cc445bb7ae56bc3ff76fd807c46640e9660ac1c3bc2e7e9/photos-resized13.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/90c5a21622fb143b4e4c0da79f6ce7f715db2bc9468ca660f6120934a73d4f62/photos-resized14.jpg" data-mid="154376588" border="0" src="https://freight.cargo.site/w/1000/i/90c5a21622fb143b4e4c0da79f6ce7f715db2bc9468ca660f6120934a73d4f62/photos-resized14.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/1a17931009691ef242a692a6a8d19483bda5c2614aa816593a548c137cb2c978/photos-resized15.jpg" data-mid="154376589" border="0" src="https://freight.cargo.site/w/1000/i/1a17931009691ef242a692a6a8d19483bda5c2614aa816593a548c137cb2c978/photos-resized15.jpg" /> Chapter 2: Design Process in Isolation / learning to play <img width="3000" height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/d9fc54f1049d62de6db356e6903baf09ec812327c0f306ed5bb6dfa478717083/page-9.jpg" data-mid="154349278" border="0" src="https://freight.cargo.site/w/1000/i/d9fc54f1049d62de6db356e6903baf09ec812327c0f306ed5bb6dfa478717083/page-9.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/72cbb77922b9e2d84e53a3cf3c9d981b63ccb23c0621b18694f51e869041c436/photos-resized16.jpg" data-mid="154376590" border="0" src="https://freight.cargo.site/w/1000/i/72cbb77922b9e2d84e53a3cf3c9d981b63ccb23c0621b18694f51e869041c436/photos-resized16.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/3d1147a9c2c751ca2253dba57e9739b1b42b2d015cbe958cc3c2a986b65315f7/photos-resized17.jpg" data-mid="154376592" border="0" src="https://freight.cargo.site/w/1000/i/3d1147a9c2c751ca2253dba57e9739b1b42b2d015cbe958cc3c2a986b65315f7/photos-resized17.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/94a306a04ac75dad27fd069e6e3ca3d35ec3977ecf3a4569910aed6d7170b62d/photos-resized18.jpg" data-mid="154376593" border="0" src="https://freight.cargo.site/w/1000/i/94a306a04ac75dad27fd069e6e3ca3d35ec3977ecf3a4569910aed6d7170b62d/photos-resized18.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/01ece5f50877f567d6d60ec95c573f8e004de42972315cfb55c7bd6a562b45f0/photos-resized19.jpg" data-mid="154376594" border="0" src="https://freight.cargo.site/w/1000/i/01ece5f50877f567d6d60ec95c573f8e004de42972315cfb55c7bd6a562b45f0/photos-resized19.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/bd59cb0b0124459b65236dabc111c66997049884165d44bf0cea61090e02e919/photos-resized52.jpg" data-mid="154376639" border="0" src="https://freight.cargo.site/w/1000/i/bd59cb0b0124459b65236dabc111c66997049884165d44bf0cea61090e02e919/photos-resized52.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/f545367b7b5576c261abc9dc3871218b6886a088399dd895946fbf6721dbdec3/photos-resized20.jpg" data-mid="154376595" border="0" src="https://freight.cargo.site/w/1000/i/f545367b7b5576c261abc9dc3871218b6886a088399dd895946fbf6721dbdec3/photos-resized20.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/eba46a9f8330b6939d3044133980907846185b1b2504ec6dabab60e451fc1390/photos-resized21.jpg" data-mid="154376596" border="0" src="https://freight.cargo.site/w/1000/i/eba46a9f8330b6939d3044133980907846185b1b2504ec6dabab60e451fc1390/photos-resized21.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/380abcd6a282534c9a30275dcb3d727096ab167643fa153a57e4ff7d9f128433/photos-resized53.jpg" data-mid="154376640" border="0" src="https://freight.cargo.site/w/1000/i/380abcd6a282534c9a30275dcb3d727096ab167643fa153a57e4ff7d9f128433/photos-resized53.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/1018c29d1953ed950d8ee58136b917884d1db04a20574a0c571176ce37a01f4f/photos-resized22.jpg" data-mid="154376597" border="0" src="https://freight.cargo.site/w/1000/i/1018c29d1953ed950d8ee58136b917884d1db04a20574a0c571176ce37a01f4f/photos-resized22.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/aa55d6ee76f98d54b6d97db8ae61fe7ed86c61bafdbd4a6b18eb2111df3320ca/photos-resized54.jpg" data-mid="154376641" border="0" src="https://freight.cargo.site/w/1000/i/aa55d6ee76f98d54b6d97db8ae61fe7ed86c61bafdbd4a6b18eb2111df3320ca/photos-resized54.jpg" /> Chapter 3: Twenty One / &amp; growing up <img width="3000" height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/1cac6aa8072a5ef819206f1ec22d168fa13e9dd73f4c3198458546e4d0aa2d70/page-12.jpg" data-mid="154349281" border="0" src="https://freight.cargo.site/w/1000/i/1cac6aa8072a5ef819206f1ec22d168fa13e9dd73f4c3198458546e4d0aa2d70/page-12.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/a76a464a1dbe1d739e029b001666b3945b92c0a77255f60651d9f6dee43789c2/photos-resized60.jpg" data-mid="154376647" border="0" src="https://freight.cargo.site/w/1000/i/a76a464a1dbe1d739e029b001666b3945b92c0a77255f60651d9f6dee43789c2/photos-resized60.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/230ee1b338dc85ccfb3f1d1b5232c7698ea9abd819a57a2e66e35ebb32473743/photos-resized42.jpg" data-mid="154376622" border="0" src="https://freight.cargo.site/w/1000/i/230ee1b338dc85ccfb3f1d1b5232c7698ea9abd819a57a2e66e35ebb32473743/photos-resized42.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/f1ad7204eb46fc92a4203465136a315106a72728f9182c6686088c090d5a0ce0/photos-resized43.jpg" data-mid="154376623" border="0" src="https://freight.cargo.site/w/1000/i/f1ad7204eb46fc92a4203465136a315106a72728f9182c6686088c090d5a0ce0/photos-resized43.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/42c23a1d59ee4ecc14e27741dcd26f24ecd4d77c1e282d576e331a9112dc20c4/photos-resized44.jpg" data-mid="154376624" border="0" src="https://freight.cargo.site/w/1000/i/42c23a1d59ee4ecc14e27741dcd26f24ecd4d77c1e282d576e331a9112dc20c4/photos-resized44.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/78aff5955e6e382562987344082fa1c3601d3e20316e8b0607619ff959b397a3/photos-resized45.jpg" data-mid="154376625" border="0" src="https://freight.cargo.site/w/1000/i/78aff5955e6e382562987344082fa1c3601d3e20316e8b0607619ff959b397a3/photos-resized45.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/d59cb4e2ce39d0971f25a3e8eef41a03f7f42f4973c7d407e0657d7f0d3e13f7/photos-resized46.jpg" data-mid="154376627" border="0" src="https://freight.cargo.site/w/1000/i/d59cb4e2ce39d0971f25a3e8eef41a03f7f42f4973c7d407e0657d7f0d3e13f7/photos-resized46.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/bd6a6faa9ea50973e7c4d67074524b03113aa4919b8b01236771ccc5c8cd0b5e/photos-resized47.jpg" data-mid="154376634" border="0" src="https://freight.cargo.site/w/1000/i/bd6a6faa9ea50973e7c4d67074524b03113aa4919b8b01236771ccc5c8cd0b5e/photos-resized47.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/9a72078c175a6c5cdb03a42968acae9134dfa07807fc2250414bd189d4320935/photos-resized48.jpg" data-mid="154376635" border="0" src="https://freight.cargo.site/w/1000/i/9a72078c175a6c5cdb03a42968acae9134dfa07807fc2250414bd189d4320935/photos-resized48.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/460d5dc0b5d09f5a828575b007e2b350fdeadd7d0472c460fbf36fb6c446dd34/photos-resized49.jpg" data-mid="154376636" border="0" src="https://freight.cargo.site/w/1000/i/460d5dc0b5d09f5a828575b007e2b350fdeadd7d0472c460fbf36fb6c446dd34/photos-resized49.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/0970415ea7aa767ea16dca85b44102d931fb3fd103a6a38878ef9eb1ab026053/photos-resized57.jpg" data-mid="154376644" border="0" src="https://freight.cargo.site/w/1000/i/0970415ea7aa767ea16dca85b44102d931fb3fd103a6a38878ef9eb1ab026053/photos-resized57.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/17454f8c63a871db7f2cdd2c25f98a97cb1ba569408af9fc682cb1437cf5bc6b/photos-resized58.jpg" data-mid="154376645" border="0" src="https://freight.cargo.site/w/1000/i/17454f8c63a871db7f2cdd2c25f98a97cb1ba569408af9fc682cb1437cf5bc6b/photos-resized58.jpg" /> Chapter 4: On Set / as dream becomes reality <img width="3000" height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/6f03725d9f7529575ed9b3c0ccf525d5efa83c9c66d6aa1fc0770ac7fe1f06ec/page-15.jpg" data-mid="154349284" border="0" src="https://freight.cargo.site/w/1000/i/6f03725d9f7529575ed9b3c0ccf525d5efa83c9c66d6aa1fc0770ac7fe1f06ec/page-15.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/65b6c10e64f6975196aa2fac8636ae3d17c66bf2f6fe81033b0c7dd82cde7e8c/photos-resized23.jpg" data-mid="154376598" border="0" src="https://freight.cargo.site/w/1000/i/65b6c10e64f6975196aa2fac8636ae3d17c66bf2f6fe81033b0c7dd82cde7e8c/photos-resized23.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/e5c23f66e3a90c3aec548e5f68ba18375af2030b5b398e31a85fed6252513f0d/photos-resized24.jpg" data-mid="154376600" border="0" src="https://freight.cargo.site/w/1000/i/e5c23f66e3a90c3aec548e5f68ba18375af2030b5b398e31a85fed6252513f0d/photos-resized24.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/d2a7b205bd83ff8b81dbd143605ec8e32dc4f142033a14c2491227a68d1d70e6/photos-resized25.jpg" data-mid="154376602" border="0" src="https://freight.cargo.site/w/1000/i/d2a7b205bd83ff8b81dbd143605ec8e32dc4f142033a14c2491227a68d1d70e6/photos-resized25.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/b80006ca15d40bbf21855f36fc9eaac803c21b4c6015c0abc7842c308f07f802/photos-resized26.jpg" data-mid="154376603" border="0" src="https://freight.cargo.site/w/1000/i/b80006ca15d40bbf21855f36fc9eaac803c21b4c6015c0abc7842c308f07f802/photos-resized26.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/c9901921d03dc083ebd55b768e28d15e8b3961e02d447b6b5cc1060eb3d692e5/photos-resized27.jpg" data-mid="154376604" border="0" src="https://freight.cargo.site/w/1000/i/c9901921d03dc083ebd55b768e28d15e8b3961e02d447b6b5cc1060eb3d692e5/photos-resized27.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/3e58d11cbca07106f24e9cb06e0cd25e211e435a242061d93964e1db13d1a7c6/photos-resized28.jpg" data-mid="154376606" border="0" src="https://freight.cargo.site/w/1000/i/3e58d11cbca07106f24e9cb06e0cd25e211e435a242061d93964e1db13d1a7c6/photos-resized28.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/608cb791f5ad745ade46708fb33d1565606eef73df3186d781c136d18449bcb8/photos-resized29.jpg" data-mid="154376607" border="0" src="https://freight.cargo.site/w/1000/i/608cb791f5ad745ade46708fb33d1565606eef73df3186d781c136d18449bcb8/photos-resized29.jpg" /> Chapter 5: My First Place <img width="3000" height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/746ef4d4e1dcef28e42af68333ff75b43f7d30de21723b2e7ea94a6f36f85db6/page-21.jpg" data-mid="154376870" border="0" src="https://freight.cargo.site/w/1000/i/746ef4d4e1dcef28e42af68333ff75b43f7d30de21723b2e7ea94a6f36f85db6/page-21.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/5cda0ed204e21164621eab5320ce5dd8fd45c01d92d2f96fbfce0400e07d170c/photos-resized30.jpg" data-mid="154376608" border="0" src="https://freight.cargo.site/w/1000/i/5cda0ed204e21164621eab5320ce5dd8fd45c01d92d2f96fbfce0400e07d170c/photos-resized30.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/72e4c948ef18502ec89699281b1fe0064c0b92a87fc5a5675e447da22fe985f1/photos-resized31.jpg" data-mid="154376609" border="0" src="https://freight.cargo.site/w/1000/i/72e4c948ef18502ec89699281b1fe0064c0b92a87fc5a5675e447da22fe985f1/photos-resized31.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/d80ae2dafd5bd04c79b0956a865e1bfa8fcd7d114da6090a9dd8dd0c878a6472/photos-resized32.jpg" data-mid="154376610" border="0" src="https://freight.cargo.site/w/1000/i/d80ae2dafd5bd04c79b0956a865e1bfa8fcd7d114da6090a9dd8dd0c878a6472/photos-resized32.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/d9c140d74bc3339091afd7e0f050aa218df4f51718f992b68039b6dde21bbc66/photos-resized33.jpg" data-mid="154376611" border="0" src="https://freight.cargo.site/w/1000/i/d9c140d74bc3339091afd7e0f050aa218df4f51718f992b68039b6dde21bbc66/photos-resized33.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/02056feecb2a44eb3cb74e06b755e29f8232f20ac88ff4ecd6b5bb0c0c4048df/photos-resized34.jpg" data-mid="154376612" border="0" src="https://freight.cargo.site/w/1000/i/02056feecb2a44eb3cb74e06b755e29f8232f20ac88ff4ecd6b5bb0c0c4048df/photos-resized34.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/b6e1f06542fb061e94a725491ec9f0e806679940674661703379da3d61baa896/photos-resized38.jpg" data-mid="154376617" border="0" src="https://freight.cargo.site/w/1000/i/b6e1f06542fb061e94a725491ec9f0e806679940674661703379da3d61baa896/photos-resized38.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/d41a9f9de97b26b4c6baf7102a2aa869f9332bed80a0674e8d8b42b9c3af692a/photos-resized40.jpg" data-mid="154376620" border="0" src="https://freight.cargo.site/w/1000/i/d41a9f9de97b26b4c6baf7102a2aa869f9332bed80a0674e8d8b42b9c3af692a/photos-resized40.jpg" /> Chapter 6: In the Water / where I feel most alive <img width="3000" height="1871" width_o="3000" height_o="1871" data-src="https://freight.cargo.site/t/original/i/0eee51aca9abf8cbc44f30645dcae2dba87767e8072aaa8d1273f9f1218f92b8/page-24.jpg" data-mid="154349294" border="0" src="https://freight.cargo.site/w/1000/i/0eee51aca9abf8cbc44f30645dcae2dba87767e8072aaa8d1273f9f1218f92b8/page-24.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/c240384a10f83ce10df69b6051947c095439cc1880c2a5599d877ecdbb7fb299/photos-resized50.jpg" data-mid="154376637" border="0" src="https://freight.cargo.site/w/1000/i/c240384a10f83ce10df69b6051947c095439cc1880c2a5599d877ecdbb7fb299/photos-resized50.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/d2a59b69f6e524624903344917a32242059228e64947f085372fc7bb40311d9e/photos-resized51.jpg" data-mid="154376638" border="0" src="https://freight.cargo.site/w/1000/i/d2a59b69f6e524624903344917a32242059228e64947f085372fc7bb40311d9e/photos-resized51.jpg" /> Spaces Between <img width="2790" height="1548" width_o="2790" height_o="1548" data-src="https://freight.cargo.site/t/original/i/600847ae3f4d72095fd21d13cbdd8f48fa5b8ff692ae52ec266751e0d1bd3e63/Screen-Shot-2022-09-28-at-11.47.45-PM.png" data-mid="154377132" border="0" src="https://freight.cargo.site/w/1000/i/600847ae3f4d72095fd21d13cbdd8f48fa5b8ff692ae52ec266751e0d1bd3e63/Screen-Shot-2022-09-28-at-11.47.45-PM.png" /> Located in the physical book are QR codes, linking to specific videos on this website as you go through the story. On the other hand, this website can also work as a stand alone. View video clips and photos at spacesbetween.cargo.site MY PROCESS I started with a list of questions and had conversations with individuals I have shared studio with for four years. After our conversations, it led me into a multimedia exploration using video, photo, audio, to respond to the places where where people feel disoriented, and out of control, and the places people feel safe and grounded. Since everyone’s spaces were different, I wanted to allow the conversations to lead the concept and look of the photoshoots. Each photo series address a space – whether it be physical, in the head, or a stage of life.&nbsp;There are also supplemental video and audio clips that&nbsp; highlight specific questions. If you have time to sit back, grab a cup of tea, and read the full story, you can do so here.&nbsp;︎ Credits Many thanks to those who were photographed and made this project possible. Erica Yi, Cienna Newett, Usha Venkat, Anthony D’Eredita, Alex Irit Meir, Maddy Busick Special thanks to Gail Swanlund &amp; Lorin Brown https://emilylew.com/OPTICA-BRANDING Wed, 23 Mar 2022 01:15:27 +0000 Emily Lew | Designer & Photographer https://emilylew.com/OPTICA-BRANDING <img width="1900" height="899" width_o="1900" height_o="899" data-src="https://freight.cargo.site/t/original/i/cf080d29df11edf39da367bc5c2141ab96181d9795a2f28119089130da9adb44/optica_logotype_1.jpg" data-mid="208782224" border="0" src="https://freight.cargo.site/w/1000/i/cf080d29df11edf39da367bc5c2141ab96181d9795a2f28119089130da9adb44/optica_logotype_1.jpg" /> <img width="1898" height="900" width_o="1898" height_o="900" data-src="https://freight.cargo.site/t/original/i/e54582c6abecf5850810a5d843bf1da834f255d1b583dd21ddad5af000066a52/optica_logotype_collateral_01_1.jpg" data-mid="208782223" border="0" src="https://freight.cargo.site/w/1000/i/e54582c6abecf5850810a5d843bf1da834f255d1b583dd21ddad5af000066a52/optica_logotype_collateral_01_1.jpg" /> <img width="1898" height="900" width_o="1898" height_o="900" data-src="https://freight.cargo.site/t/original/i/9a1988725d375ee44e3bdadeb488ba877c9364d1b365035b4a69c1a29d8a5831/optica_collateral_02_1.jpg" data-mid="208782225" border="0" src="https://freight.cargo.site/w/1000/i/9a1988725d375ee44e3bdadeb488ba877c9364d1b365035b4a69c1a29d8a5831/optica_collateral_02_1.jpg" /> OPTICAHow does the convergence between humans and technology continue to evolve? Fast forward to 2075, Optica emerges as a pioneer, revolutionizing the realms of healthcare, vision enhancement, and memory preservation with tech advancements in camera contact lens. This fictional brand prototype encompasses the full process of branding a company from research and development to designing a logo and strategizing their product line packaging and additional brand collateral. SERVICES Brand Identity Logo Design Packaging <img width="1900" height="866" width_o="1900" height_o="866" data-src="https://freight.cargo.site/t/original/i/f56ea484ecbf669ccba96dd02c652c7ba2a360e0616833f11f8dd2d9cfe72a6e/Optica_Interior_02.gif" data-mid="209278080" border="0" src="https://freight.cargo.site/w/1000/i/f56ea484ecbf669ccba96dd02c652c7ba2a360e0616833f11f8dd2d9cfe72a6e/Optica_Interior_02.gif" /> 01 The Company Optica develops camera contact lenses with unparalleled vision capabilities, from microscopic precision to telescopic magnification. These lenses not only enhance your sight but also seamlessly record everything into your memory database for easy access. Whether in real-time or revisiting memories, expect sharp, accurate, and vivid images. Designed to transform your perception of the world, our lenses offer a range of options, including microscopic, telescopic, X-ray, thermal, and night vision. Perfect for exploration, research, medicine, security, and recreation, these lenses redefine how you experience life. Optica pursues the highest optics technology with softest comfortable contacts for a powerful way to see - live, experience and preserve life. <img width="1212" height="900" width_o="1212" height_o="900" data-src="https://freight.cargo.site/t/original/i/c39a67902099c188dd3effd9a18db1eb501747f40d6bc5908be5755d0cb69fe8/Optica_ScienceJournal_Mockup.jpg" data-mid="209278282" border="0" src="https://freight.cargo.site/w/1000/i/c39a67902099c188dd3effd9a18db1eb501747f40d6bc5908be5755d0cb69fe8/Optica_ScienceJournal_Mockup.jpg" /> <img width="500" height="889" width_o="500" height_o="889" data-src="https://freight.cargo.site/t/original/i/a53c162c4b2bf8f926344e97e9f814ae5a0b85d2bb599c937eda2c67a68d8a02/Optica_Zoom_15fps_Resized_01.gif" data-mid="209278507" border="0" src="https://freight.cargo.site/w/500/i/a53c162c4b2bf8f926344e97e9f814ae5a0b85d2bb599c937eda2c67a68d8a02/Optica_Zoom_15fps_Resized_01.gif" /> <img width="1350" height="900" width_o="1350" height_o="900" data-src="https://freight.cargo.site/t/original/i/a23b397aa8f35aa3ea30cdcb635181cc65c6aadf9dddedffe6a28e6fe40da9bd/Optica_Storefront_Mockup_01.jpg" data-mid="209278283" border="0" src="https://freight.cargo.site/w/1000/i/a23b397aa8f35aa3ea30cdcb635181cc65c6aadf9dddedffe6a28e6fe40da9bd/Optica_Storefront_Mockup_01.jpg" /> <img width="754" height="900" width_o="754" height_o="900" data-src="https://freight.cargo.site/t/original/i/cfaa99895ab4fede2a36e1dfce698ba3b0f52978e69e629e575baa52430cc08f/Optica_Office_Interior_041524.jpg" data-mid="209278281" border="0" src="https://freight.cargo.site/w/754/i/cfaa99895ab4fede2a36e1dfce698ba3b0f52978e69e629e575baa52430cc08f/Optica_Office_Interior_041524.jpg" /> 02 History Founded in 2016 as the Vivue Reserach Laboratory, Optica was working on a new tech solution for a lens that would record and play back memory tool for Alzheimer’s patients and introduced their first development in 2030. Following, they continued&nbsp; developing these lenses for a microscopic and x-ray view (2040), for medical research of understanding the human body.&nbsp; As the company begun to expanded its range of views,&nbsp; these lenses began to to gain popularity. After launching their telescopic (2050), thermal (2052), night vision (2053).&nbsp; Many people around have adopted this new technology into their lives as a hands free way to document life and see differently. <img width="824" height="900" width_o="824" height_o="900" data-src="https://freight.cargo.site/t/original/i/8f23ee2006f7902b82b6f660f8baa3502cf4c8574c8e8673b7eb1b970dcadaf3/Optica_Business_041524.jpg" data-mid="209278280" border="0" src="https://freight.cargo.site/w/824/i/8f23ee2006f7902b82b6f660f8baa3502cf4c8574c8e8673b7eb1b970dcadaf3/Optica_Business_041524.jpg" /> <img width="1225" height="900" width_o="1225" height_o="900" data-src="https://freight.cargo.site/t/original/i/bb65c0ffd51bce93a876a0a6100ab395feb7efdd1c26a7e7c03c8e5267ae4771/pexels-mart-production-7089290.jpg" data-mid="209278284" border="0" src="https://freight.cargo.site/w/1000/i/bb65c0ffd51bce93a876a0a6100ab395feb7efdd1c26a7e7c03c8e5267ae4771/pexels-mart-production-7089290.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/8bd3e84a866ae15ae39cde2f8dac5e6232ce13a28d0fcd823ca793b7fc5786da/pexels-tima-miroshnichenko-5452281.jpg" data-mid="209278536" border="0" src="https://freight.cargo.site/w/1000/i/8bd3e84a866ae15ae39cde2f8dac5e6232ce13a28d0fcd823ca793b7fc5786da/pexels-tima-miroshnichenko-5452281.jpg" /> 03 Values <img width="7917" height="1345" width_o="7917" height_o="1345" data-src="https://freight.cargo.site/t/original/i/b0ab56014c60e4a4dd889d908d36eaa9b354ebf432a0db9edaf6c6d50495db1e/Optica_Values.png" data-mid="208886931" border="0" src="https://freight.cargo.site/w/1000/i/b0ab56014c60e4a4dd889d908d36eaa9b354ebf432a0db9edaf6c6d50495db1e/Optica_Values.png" /> 04 Moodboard <img width="3958" height="1875" width_o="3958" height_o="1875" data-src="https://freight.cargo.site/t/original/i/0d9bade47cc50b2a71869090f9bc9b0b63c41568ef799e30938c85d9438d108c/moodboard.png" data-mid="208789450" border="0" src="https://freight.cargo.site/w/1000/i/0d9bade47cc50b2a71869090f9bc9b0b63c41568ef799e30938c85d9438d108c/moodboard.png" /> 05 Logo Design <img width="6310" height="3722" width_o="6310" height_o="3722" data-src="https://freight.cargo.site/t/original/i/766762c848a56d9e27a738eeef9696e13b312a2d41bb4085489a20205c28c320/Optica_Logo_041224-01.png" data-mid="208854836" border="0" src="https://freight.cargo.site/w/1000/i/766762c848a56d9e27a738eeef9696e13b312a2d41bb4085489a20205c28c320/Optica_Logo_041224-01.png" /> After a series of logomark form explorations, I returned to the shape of the eye which had the clearest communication that these products were for the eyes. I replayed the circular pupil form to a square, inspired by the pixels that make up photographs. <img width="4146" height="2524" width_o="4146" height_o="2524" data-src="https://freight.cargo.site/t/original/i/15cba144e3c213e85fe9a8b5db33487590ce336069663def4a20ce477b087345/Optica_Logo_041224-06.png" data-mid="208854830" border="0" src="https://freight.cargo.site/w/1000/i/15cba144e3c213e85fe9a8b5db33487590ce336069663def4a20ce477b087345/Optica_Logo_041224-06.png" /> <img width="4146" height="2524" width_o="4146" height_o="2524" data-src="https://freight.cargo.site/t/original/i/fd7aa6b57e1727a7ba3fc4678429ffb349cb56575511630e2f48f9e4158a75d2/Optica_Logo_041224-04.png" data-mid="208854828" border="0" src="https://freight.cargo.site/w/1000/i/fd7aa6b57e1727a7ba3fc4678429ffb349cb56575511630e2f48f9e4158a75d2/Optica_Logo_041224-04.png" /> <img width="4146" height="2524" width_o="4146" height_o="2524" data-src="https://freight.cargo.site/t/original/i/a55f12e664f8e2c66b9384fdf1ba45524a81dea849f53e1f7c3ccabe52da554e/Optica_Logo_041224-05.png" data-mid="208854829" border="0" src="https://freight.cargo.site/w/1000/i/a55f12e664f8e2c66b9384fdf1ba45524a81dea849f53e1f7c3ccabe52da554e/Optica_Logo_041224-05.png" /> <img width="4146" height="2524" width_o="4146" height_o="2524" data-src="https://freight.cargo.site/t/original/i/9b00cb74796d6dc06d68da5d9e0851e0fb4a8ca1b6e716e15dcb4a41f473c8ca/Optica_Logo_041224-03.png" data-mid="208854827" border="0" src="https://freight.cargo.site/w/1000/i/9b00cb74796d6dc06d68da5d9e0851e0fb4a8ca1b6e716e15dcb4a41f473c8ca/Optica_Logo_041224-03.png" /> Initial Skeletons were explored for the Optica logotype. A range of san serifs were explored to give the brand a clean, modern, and sturdy and bold feel. A range of high contrast serifs were also explored since Optica products are both precise and powerful, as well as humanist which I tried to convey through high contrast serifs. <img width="7917" height="3750" width_o="7917" height_o="3750" data-src="https://freight.cargo.site/t/original/i/50c587f82a9c7f9179b0f572ef676da9b4b3801e21a3ce6b91e499a3fe4f9dba/Optica_Logotype.png" data-mid="208854858" border="0" src="https://freight.cargo.site/w/1000/i/50c587f82a9c7f9179b0f572ef676da9b4b3801e21a3ce6b91e499a3fe4f9dba/Optica_Logotype.png" /> <img width="4688" height="1109" width_o="4688" height_o="1109" data-src="https://freight.cargo.site/t/original/i/f281425f8379d9112cf8114a9c004b6710451fe7ed834806a770a36229fe125f/Logotype_Chosen_Process_052324.png" data-mid="211553291" border="0" src="https://freight.cargo.site/w/1000/i/f281425f8379d9112cf8114a9c004b6710451fe7ed834806a770a36229fe125f/Logotype_Chosen_Process_052324.png" /> Left: chosen typeface for logotype skeleton. right: customized Optica logotype The bold sans serif conveys&nbsp; the power of this new technology, which is the primary attribute of the brand. Since these lenses connect us deeper to the human world, harsh corners were smoothed out and ink trap-like forms were incorporated. Final logotype and logo mockup pictured below. <img width="7917" height="3750" width_o="7917" height_o="3750" data-src="https://freight.cargo.site/t/original/i/83a1f4382057d91beaac70e5df7679896d61c61594fad6d6b32f89c71f2796ce/Optica_Logo_041224-02.png" data-mid="208854840" border="0" src="https://freight.cargo.site/w/1000/i/83a1f4382057d91beaac70e5df7679896d61c61594fad6d6b32f89c71f2796ce/Optica_Logo_041224-02.png" />06 Brand Collateral <img width="1900" height="814" width_o="1900" height_o="814" data-src="https://freight.cargo.site/t/original/i/455b8cab6438115a688286e536ada6f226a67c512f6c4d2a4e9ac9942a8874c8/Optica_Campaign_01.jpg" data-mid="209424849" border="0" src="https://freight.cargo.site/w/1000/i/455b8cab6438115a688286e536ada6f226a67c512f6c4d2a4e9ac9942a8874c8/Optica_Campaign_01.jpg" /> <img width="1900" height="1000" width_o="1900" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d4b913bec105931c5ba8308d292d553ccc7e1f5820f58fbdcf7f5fc8c7c643d8/Optica_Packaging_Mockup_02.jpg" data-mid="215617685" border="0" src="https://freight.cargo.site/w/1000/i/d4b913bec105931c5ba8308d292d553ccc7e1f5820f58fbdcf7f5fc8c7c643d8/Optica_Packaging_Mockup_02.jpg" /> <img width="1900" height="1000" width_o="1900" height_o="1000" data-src="https://freight.cargo.site/t/original/i/78490fa005fafb690131dd6c434af637e8feb2b96b3bc984cc5382ccf68eb89d/Optica_Packaging_Mockup.jpg" data-mid="215617686" border="0" src="https://freight.cargo.site/w/1000/i/78490fa005fafb690131dd6c434af637e8feb2b96b3bc984cc5382ccf68eb89d/Optica_Packaging_Mockup.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/8b52b4cb8b545893c4db1724680521d70ede70bdb504a94b8ccaa39c8c3ece1a/Optica_Contact_Packaging_02.jpg" data-mid="209427746" border="0" src="https://freight.cargo.site/w/1000/i/8b52b4cb8b545893c4db1724680521d70ede70bdb504a94b8ccaa39c8c3ece1a/Optica_Contact_Packaging_02.jpg" /> <img width="1042" height="625" width_o="1042" height_o="625" data-src="https://freight.cargo.site/t/original/i/72bbb95a8f4eab9d234ee596cf665611ad28651ec0b996502b626dc6e0714fe8/Optica_Lens_Tele_Mockup_V2.png" data-mid="209427642" border="0" src="https://freight.cargo.site/w/1000/i/72bbb95a8f4eab9d234ee596cf665611ad28651ec0b996502b626dc6e0714fe8/Optica_Lens_Tele_Mockup_V2.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/2277ff2e2a1d4776e12118fc0bf1797c0b436a5ecd35a74f84eafb08d71b763c/Optica_Contact_Packaging_Thermal_01.jpg" data-mid="209427747" border="0" src="https://freight.cargo.site/w/1000/i/2277ff2e2a1d4776e12118fc0bf1797c0b436a5ecd35a74f84eafb08d71b763c/Optica_Contact_Packaging_Thermal_01.jpg" /> <img width="1042" height="625" width_o="1042" height_o="625" 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