![](https://freight.cargo.site/t/original/i/35302751f26a7eeb61e3bd06c0a26cfbaa06f059043e244337a840ac6144f6c4/FBM_HOLIDAY_STYLIZED_KITS_REPEATED_090523-copy.jpg)
Florence by Mills
Holiday Campaign
Florence by Mills is a clean skincare and beauty brand made with love by Millie Bobby Brown. The brand stands out as of the most popular skincare brands for Gen Z and millenials. Working on their seasonal campaign, our challenge was to create holiday packaging design and brand assets for their Holiday 2023 Kits.
Services
_Concepting
_Packaging
_3D Design
_Concepting
_Packaging
_3D Design
![](https://freight.cargo.site/t/original/i/f806b931446ee81df5c82d8ac6dbdde47fbce2b832013dead5072a993660895a/FBM_HOLIDAY2023_STYLIZEDRENDERS_THEGOTOS_SNOWFALLING_1920x900_64.gif)
![](https://freight.cargo.site/t/original/i/cf59283811fb64a44a88768ab58398e3db7c1a637ab33635892f7f5b1a074c05/FBM_Holiday_Mockup_Socials_TheBest.png)
![](https://freight.cargo.site/t/original/i/6a3545709d4f7ce3da7fbae961dcdad3c2837e1ff4fbcdeb057b5cd08cc442f2/FBM_Holiday_Mockup_Socials_FavThings.png)
![](https://freight.cargo.site/t/original/i/38262c48e2714ae1647c0b3c5c67b0bf5d04cc36b711ac6076e4d29bfd6f93d6/FBM_Holiday_Mockup_Socials_GoTos.png)
![](https://freight.cargo.site/t/original/i/ca2b79a735e85074b2cc14ff49e60df8370cf6fd50f387134709b6c8f294f699/FBM_Holiday_Mockup_Socials_DashingDuo.png)
![](https://freight.cargo.site/t/original/i/155fccc083a2fcacb66cebc22547485383a8380dbff393a14f56fc035189e0ca/FBM_FavThings_DSC01602_2700x4070_White_V2.jpg-copy.jpg)
![](https://freight.cargo.site/t/original/i/a326529ccc8e356bb0b4439ec32ea48623b83fac56693c4e98a399447ed6d09b/Screen-Shot-2023-10-06-at-7.20.48-PM.png)
My design of the cyanotype inspired wreaths were chosen. Millie’s challenge for the design team was to design these holiday kits to appear handmade & personalized for her fans, while remaining clean and professional. Additionally, Millie’s goal is to slowly mature the brand following her growth into adulthood.
![](https://freight.cargo.site/t/original/i/7edc825950cda07515a6d829370ccf6880ab8f5f23dd024d998fbced52b93853/Screen-Shot-2023-10-07-at-3.16.33-PM.png)
This is the final designs of the 5 Holiday kits. They are related to one another using a blue gradient color palette, both signifiying the winter holiday time and an oppportunity to introduce a darker and less childlike color palette to the mix of their primary pastel palette.
![](https://freight.cargo.site/t/original/i/27211149cdc6b813d1deaf7a90b718c4de44dac0b1905938dd3d043445dd2cfb/FBM_HOLIDAYPDP_ADASHINGDUO_FLATLAY_062623_2700x4070.jpg)
![](https://freight.cargo.site/t/original/i/f3ef0e98b6b5c85c078d9430878c50dedcba25c39384e4c269edf1eb763d5636/FBM_HOLIDAYPDP_TREATYOURSELF_FLATLAY_062623_2700x4070.jpg)
![](https://freight.cargo.site/t/original/i/dfbfc8623dace8d735bc4546ff923316f6ea620f0212eac66219b3b5913e76ec/FBM_HOLIDAYPDP_THEGOTOS_FLATLAY_062623_2700x4070.jpg)
![](https://freight.cargo.site/t/original/i/4216d48cbf06d9b03d93bbc92f3b2a61de78e0c76fd405624e5c3a22625e2628/FBM_HOLIDAYPDP_AFEWFAVTHINGS_FLATLAY_062623_2700x4070.jpg)
![](https://freight.cargo.site/t/original/i/9397e064585441022adaa705ea0a0ffdfbf16f69e176f7d14bead64de321d5f3/FBM_HOLIDAYPDP_YOURTHEBEST_FLATLAY_062923.jpg)
3D renders of the Holiday Kits and contents used for PDP pages, social media, and marketing.
![](https://freight.cargo.site/t/original/i/dd4f670b3282e6df36aec3a407e040c92bafd775d7d38ffe6974c2e7fa33a727/FBM_HOLIDAY_PDP_STYLIZED_GROUPTOPDOWN_091223.jpg)
![](https://freight.cargo.site/t/original/i/d01ab31bc8ae038e3a683769b061b3e4d9a9dde293564b93cd1742804b230784/FBM_HOLIDAY_STYLIZED_DASHINGDUO_REFLECTION_2400X2400.jpg)
![](https://freight.cargo.site/t/original/i/8b234dd651cbaf92d02cabe6c4bc9bdd3e046409ecc25e80c15cd509f696e6c5/FBM_HOLIDAY_STYLIZED_FROSTYNIGHTEYESHADOW_FLOATING_091123_2400.jpg)
![](https://freight.cargo.site/t/original/i/7e820d253d55e95d5a7f8a70b9700e18d5561b269e6f16e6c747a0a93c0f9843/FBM_HOLIDAY_STYLIZED_KITS_REPEATED_090523.jpg)
![](https://freight.cargo.site/t/original/i/ea1efda560cea291857b6aeb7dd2bac38d013d20a7f6e561e5a0e6d8c9830b16/FBM_HOLIDAY_STYLIZED_REFLECTION_2400X2400.jpg)
![](https://freight.cargo.site/t/original/i/21ba6f8a2ccf16dc7c655527ad14c7caaef00d919b62803c54ae3838873e4ffb/FBM_HOLIDAY2023_STYLIZEDRENDERS_TREATYOURSELF_ICECUBES_2400X2400.jpg)
![](https://freight.cargo.site/t/original/i/0ecc40020832a1da4983ade612b53b4dba38c76a9aa828eb5f54655ad4a9eb7a/FBM_HOLIDAYPDP_FROSTYNIGHTEYESHADOW_FLOATING_2400X2400.jpg)
Working with a small team of designers, my role included concepting packaging designs for the 5 holiday kits, designing the mechanicals and preparing files to be print ready, and designing brand touchpoint assets using 3D rendering.