FLORENCE BY MILLS

Florence by Mills is a clean skincare and beauty brand made with love by Millie Bobby Brown. The brand stands out as of the most popular skincare brands for Gen Z and millenials. I worked closely with this brand, designing new packaging and concepting new product lines, marketing emails, and influencer PR materials, brand and ecomm product images, using photography and 3D renders, production artist and attending press checks to ensure print quality control for products & packaging.

SERVICES

Packaging Design
Marketing
3D Rendering
Production

#JUSTFOR YOU HOLIDAY CAMPAIGN

For the #Justforyou Holiday 2023 Campaign, I worked with my design team and marketing team to design the Holiday packaging for a line of 5 limited edition beauty kits. My role included concepting packaging designs, designing the mechanicals and preparing files to be print ready, and working with the marketing team to design brand touchpoint assets for PDP pages, social media, and marketing. 

For this 2023 Holiday, Millie challenged the design team to create holiday kits that appeared handmade and specially curated for her fans while remaining clean and professional. To convey a handmade and personalized feeling, we explored using cyanotypes as our medium. After our team tried out cyanotype designs as well as digital recreations, one of my concept designsof cyanotype inspired wreaths were selected.

This is the final designs of the 5 Holiday kits. After exploring variations to design the product line, we moved forward with a blue gradient color palette and variations of a wreath border design. Millie’s goal is to slowly mature the brand following her growth into adulthood so using the blue gradient both signifies the winter holiday time and was oppportunity to introduce a darker and less childlike color to their primarily pastel palette.

I worked on preparing mechnicals for the packaging of the five boxes and attended press checks to check the color matching and print quality.

Holiday Kits for sale on florencebymillsbeauty.com

3D renders of the Holiday Kits and contents used for PDP pages, social media, and marketing.

Working with a small team of designers, my role included concepting packaging designs for the 5 holiday kits, designing the mechanicals and preparing files to be print ready, and designing brand touchpoint assets using 3D rendering.

︎ Emily Lew