Final_Final_Final Cal Arts End of Year Show 2022
Experience Design, Web Design, Branding, Project Management
Cal Arts Graphic Design End of Year Show open to public May 2023. A team of colleagues and I led the experience design and planning of the show, to showcase BFA and MFA program work. There was an exhibition, website, and branding design.
This is the work // This is the time well spent, and all the time wasted // Especially all the time wasted // This is late nights in the studio, fueled by vice in a dark room lit by a computer screen // This is hands covered in bandaids after dancing too dangerously on the edge of a trimming blade // This is “it’s 0p1 off center” // And “Eh, who’s going to notice” // And “This is the worst thing ever made” // And “I’m going to be immortalized for this” // This is seeing for the first time in many years the faces attached to the zoom avatars // This is Tatum coffee // This is staring into the middle distance, watching the sun rise alongside your accomplishments //This is hitting export and feeling as the bar creeps to full that you can finally breathe // This is the spark of imagination // This is the first ideation // This is the second iteration // This is the third revision // This is the final version // And the one after that // And the one after that
Exerpt written by Noa Chang
The concept of Final_Final_Final was to speak to the designers who know all so well that finalizing a design project can take you down a rabbit hole. Your designs and design practice can be ever changing, ever evolving, and never completely, done. We chose to construct our display units with raw unfinished wood, we embraced the vulnerability, rawness and process of design.
01 Open Gallery Photos
Graphic Design Program Show Books designed, printed, and distributed to attendees of the event, led by Natalie Gooden
02 An online archive / A snapshot in time //
The website is designed as an archive of our 2023 year, including our work, our community, and our memories. As part of the web team, I was an active worked on concepting, designing and coding the website. In addition, we were responsible for acquiring and uploading all work onto the website. We considered our audience was primarily currently enrolled graphic design students, secondly, friends and family, and lastly, potential employers. Given this, we prioritized photos and memories of the year, followed by a easily accessible archive of design work. You can check out the website at finalfinalfinal.calarts.edu/
03 Behind the Scenes
Behind the Scenes of our team constructing additional wall and room structures with wood beams for an exposed, raw finish.
Final_Final_Final brought to you by the End of Year Show Team 2022
Anthony D'Eredita, Austin Pouty, Emily Lew, Erica Yi, Erick Morales, Gail Swanlund, Iris Wang, Jada Merritt, Jade Bobeda, Joshua Lin, Julia Raphaella Aguila, Laura Chaland, Lorin Brown, Mackenzie Costa, Megan Texido, Noa Chang, Ryan Horn-Clegg, Usha Venkat
Web Design and Development by
Emily Lew, Megan Texido, Austin Pouty, Jada Merrit, Roman Jaster
Book Design by
Natalie Gooden
Additional help provided by
Alex Meir, Christina, Cienna Newett, Dora Kim, Dov Annuse, Elena Reyna Hernandez, Isa Eugenio, Paulina Gruzdev, Seo Bin Park, Siena Starbird, Zhenyu Qu
Special Thanks to
Gail Swanlund, Lorin Brown, Roman Jaster